Aspy P. Palia

Professor of Marketing

Academic Background

  • 1985 - DBA, Doctor of Business Administration, Kent State University (Major Field: International Business, Minor Field: International Economics)


  • 1976 - MBA, University of Hawaii at Manoa


  • 1966 - BS, Engineering (Mechanical), University of Bangalore

Research Interests

Current Reearch Focus

  • Strategic Market Planning
  • Market Segmentation and Positioning
  • Web-based Marketinng Decision Support Systems and Graphics Packages

Prior Research Interests

  • Countertrade in the Asia-Pacific Region
  • Parallel Imports
  • US Steel Trigger Price Mechanism

 

Selected Publications

Palia, Aspy P., “Countertrade.” in:  Sheth, Jagdish N. and Naresh K. Malhotra, eds., Wiley International Encyclopedia of Marketing.  New York: Wiley, 2011. Bello, Daniel C. and David M. Griffith, eds., International Marketing, Vol. 6, pp. 16-18.

Palia, Aspy P., "Developing a Strategic Target SBU Portfolio With the Target Portfolio Package," Developments in Business Simulations and Experiential Exercises, Vol 44, 2017, pp. 167-182.

Palia, Aspy P.  and Jan De Ryck, "Improving Profitability Via Cost Control With the Cost of Production Performance Package," Developments in Business Simulations and Experiential Exercises, Vol 43, 2016, pp. 166-184.

Palia, Aspy P. and Jan De Ryck, "Assessing Competitor Strategic Business Units With the Competitor Analysis Package," Developments in Business Simulations and Experiential Exercises, Vol 42, 2015, pp. 52-68.

Palia, Aspy P. and Jan De Ryck, "Implementing Marketing Control with the Web-based Profitability Analysis Package," Developments in Business Simulations and Experiential Exercises, Vol 41, 2014, pp. 64-84.

Palia, Aspy P. and Jan De Ryck, "Repositioning Brands With the Web-based Product Positioning Map Graphics Package," Developments in Business Simulations and Experiential Exercises, Vol 40, 2013, pp. 207-228.

Palia, Aspy P., "Assessing Brand Portfolio Normative Consistency & Trends With the Normative Position of Brands & Trends Package," Developments in Business Simulations and Experiential Exercises, Vol 39, 2012, pp. 47-74.

Palia, Aspy P., "Tracking Forecast Error Type, Frequency and Magnitude With the Forecast Error Package," Developments in Business Simulations and Experiential Exercises, Vol 38, 2011, pp. 45-58.

Palia, Aspy P., "Checking Financial Balance of Target Brand Portfolio With the Strategic Market Plan Cash Flow Package," Developments in Business Simulations and Experiential Exercises, Vol 37, 2010, pp. 157-169.

Palia, Aspy P., "Online Marketing Control With the Strategic Business Unit Analysis Package," Developments in Business Simulations and Experiential Exercises, Vol 36, 2009, pp. 91-101.

Palia, Aspy P.. "Target Profit Pricing With The Strategic Business Unit Analysis Package," Developments in Business Simulations and Experiential Exercises, Vol 35, 2008, pp. 197-204.

Palia, Aspy P., "Online Budgeting and Marketing Control With The Proforma Analysis Package," Developments in Business Simulations and Experiential Exercises, Vol 34, 2007, pp. 149-154.

Palia, Aspy P. and Dean S. Roussos, "Online Market Test Laboratory With the MINISIM Program," Developments in Business Simulations and Experiential Exercises, Vol 33, 2006, pp. 238-241.

Palia, Aspy P., "Online Cumulative Simulation Team Performance Package," Developments in Business Simulations and Experiential Exercises, Vol 32, 2005, pp. 233-239.

Mak, Wai Keong and Aspy P. Palia, "An Educational Perspective of Collaborative Virtual Communications and Multi-User Virtual Environments for Business Simulations," Developments in Business Simulations and Experiential Exercises, Vol 32, 2005, pp. 200-207.

Palia, Aspy P., "Online Sales Forecasting With The Multiple Regression Analysis Data Matrices Package," Developments in Business Simulations and Experiential Exercises, Vol 31, 2004, pp. 180-182.

Palia, Aspy P., Jan De Ryck and Mak Wai Keong, "Interactive Online Positioninfg With the Web-based Product Positioning Map Graphics Package," Developments in Business Simulations and Experiential Exercises, Vol 30, 2003, pp. 202-206.

Palia, Aspy P., Jan De Ryck and Mak Wai Keong, "Interactive Online Strategic Market Planning With the Web-based Boston Consulting Group (BCG) Matrix Graphics Package," Developments in Business Simulations and Experiential Exercises, Vol 29, 2002, pp. 140-142.

Palia, Aspy P. and Mak Wai Keong, "An Online Evaluation of the COMPETE Online Decision Entry System (CODES)," Developments in Business Simulations and Experiential Exercises, Vol 28, 2001, pp. 188-191.

Halpin, Annette L., Aspy P. Palia, Rick Whiteley, and Thomas R. Keen, "Administering A Marketing Simulation - Common and Varied Practices Among Instructors," Developments in Business Simulations and Experiential Exercises, Vol 28, 2001, pp. 96-97.

Palia, Aspy P., Mak Wai Keong, and Dean S. Roussos, "Facilitating Learning in the New Millennium With the COMPETE Online Decision Entry System (CODES)," Developments in Business Simulations and Experiential Exercises, Vol 27, 2000, pp. 248-249.

Liesch, Peter W. and Aspy P. Palia,
"Australian Perceptions and Experiences of International Countertrade With Some International Comparisons,"
European Journal of Marketing, Vol. 33, No. 5/6, 1999, pp. 488-511.

Yoon, Heon Deok and Aspy P. Palia,
"Countertrade as an Alternative for Export Strategy and Its Practices in Korea,"
Journal of Korea Trade, Vol. 1, No. 1, December 1997, pp. 77-92.

Palia, Aspy P. and Peter W. Liesch,
"Survey of Countertrade Practices in Australia," Industrial Marketing Management, Vol. 26, No. 3, July 1997, pp. 301-313.

Palia, Aspy P. and Heon Deok Yoon,
"Countertrade Practices in Korea," 
Industrial Marketing Management, Vol. 23, No. 3, July 1994, pp. 205-213.

Palia, Aspy P., "Countertrade Practices in Japan," Industrial Marketing Management, Vol. 22, No. 2, May 1993, pp. 125-132.

Palia, Aspy P., "Countertrade Practices in Indonesia," 
Industrial Marketing Management, Vol. 21, No. 3, August 1992, pp. 273-279.

Yoon, Heon Deok and Aspy P. Palia, "Recent Trends in Korean Countertrade: A Content Analysis," International Business Journal, Vol. 2, May 1991, pp. 71-91.

Teaching

Current Teaching Assignments

  • MKT 391 - Marketing Strategies
  • BUS 312 - Principles of Marketing

Prior Teaching Assignments

  • Graduate
  • BUS 611 - MBA Full-Time Day-Time Cohort Core
  • BUS 612 - MBA Full-Time Day-Time Cohort Core
  • BUS 614 - MBA Part-Time Cohort Core
  • BUS 615 - UHM-CBA MBA Marketing Core
  • BUS 615B - Vietnam MBA Program
  • BUS 651 - Advanced Marketing Management
  • BUS 655 - Marketing Research
  • BUS 658 - Marketing Management
  • Undergraduate
  • MKT 300 - Principles of Marketing
  • MKT 315 - Markeitng Management
  • MKT 321 - Marketing Information Analysis
  • MKT 361 - Special Topics (Internet Marketing)
  • MKT 361 - Special Topics (Marketing Competition)
  • MKT 361 - Special Topics (Marketing Management & Decision Making)
  • MKT 362 - Internet Marketing
  • MKT 371 - Marketing Management

Executive Programs

  • UH Manoa Executive Programs
  • MKT 651 - Advanced Marketing Management - Vietnam EMBA Program
  • DS 660 - Internet Marketing - UHM EMBA Program
  • MKT 652 - Japanese Marketing Systems - JEMBA Program
  • Overseas Executive Programs / Seminars
  • Marketing Management Program - National University of Singapore
  • Marketing Management Program - Chulalongkorn University
  • Internet Marketing - Kathmandu College of Management
  • Vietnam Executive MBA Program - Hano
  • Strategic Market Planning Seminars - Marketing Institute of Singapore
  • Strategic Market Planning Seminar - Hong Kong Institute of Marketing

Overseas Teaching (Visiting Professor / Senior Fellow)

  • 2005-2006 - Visiting Professor, Chulalongkorn University, Bangkok
  • 2004 - Visiting Professor, Singapore Management University
  • 2003 - Visiting Professor, Singapore Management University
  • 2002 - Visiting Professor, Vietnam National University, Hanoi School of Business - Vietnam Executive MBA Program
  • 2002 - Visiting Professor, Graduate School of Business Administration, National University of Singpapore
  • 2001 - Visiting Professor, Graduate School of Business Administration, 
National University of Singapore
  • 2000 - Visiting Senior Fellow, Graduate School of Business Administration, The National University of Singapore
  • 2000 - Visiting Professor, Kathmandu College of Management
  • 2000 - Visiting Professor, Indian Institute of Management, Ahmedabad
  • 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration National University of Singapore
  • 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration, The National University of Singapore
  • 1997 - Visiting Professor, Marketing Institute of Singapore
  • 1997 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1997 - Visiting Professor, Mount Carmel Institute of Management, Bangalore, India 
  • 1996-present - Professor, Shidler College of Business, University of Hawaii at Manoa
  • 1996 - Visiting Professor, Hong Kong Institute of Marketing
  • 1995 - Visiting Professor, Marketing Institute of Singapore
  • 1995 - Visiting Professor, University of Otago, New Zealand
  • 1994 - Visiting Professor, Marketing Institute of Singapore
  • 1993 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1992 - Visiting Professor, Administrative Staff College of India, Hyderabad, India
  • 1992 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1992 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
  • 1992 - Visiting Professor, College of Management, National Sun Yat-sen University, Kaohsiung, Taiwan
  • 1991 - Visiting Professor, Marketing Institute of Singapore
  • 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
  • 1991 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
  • 1991 - Visiting Professor, University of International Business and Economics, Beijing, P.R.C.
  • 1991 - Visiting Professor, Graduate School of International Management, International University of Japan, Uhrasa, Yamato-machi, Japan 
  • 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
  • 1990-1995 - Associate Professor, College of Business Administration, University of Hawaii at Manoa
  • 1989-present: Affiliate Faculty, Japan America Institute of Management Science, Honolulu, Hawaii
  • 1984-1989 - Assistant Professor, College of Business Administration, University of Hawaii at Manoa
  • 1982-1984 - Instructor, College of Business Administration, Kent State University
  • 1977-1980 - Teaching Fellow, College of Business Administration, Kent State University 
​

Honors

Honors & Awards

  • 2011 - Elected Fellow, Association for Business Simulation and Experiential Learning (ABSEL)
  • 2003 - Board of Regents' Excellence in Teaching Award Nominee
  • 1998 - Dean's Commendation for Teaching Excellence, Faculty of Business Administration, National University of Singapore
  • 1995 - 
College of Business Administration Teaching Excellence Award
  • 1995 - Mentor Award, Mortar Board Senior Honor Society - President's Reception
  • 1993 - Outstanding Educator Award, Mortar Board Senior Honor Society - President's Tea
  • 1989 - Presidential Citation for Meritorious Teaching
  • 1989 - College of Business Administgration Excellence in Teaching Award
  • 1980 - Outstanding Graduate Student Teaching Award, Kent State University

Appointments

  • UHM Academic Positions
  • Professor, College of Business Administration (Shidler College of Business) - 1996 - present
  • Associate Professor, College of Business Administration (Shidler College of Business) - 1991
  • Assistant Professor, College of Business Administration (Shidler College of Business) - 1984
  • Overseas Academic Positions
  • Visiting Professor, Chulalongkorn University, Thailand (May 2005 - March 2006)
  • Visiting Professor, Singapore Management University (May 2004 - June 2004)
  • Visiting Professor, Singapore Management University (May 2003 - June 2003)
  • Visiring Professor, National University of Singapore Graduate School of Business (May 2002 - June 2002)
  • Visiting Professor, National University of Singapore Graduate School of Business (May 2001 - July 2001)
  • Visiting Professor, National University of Singapore Graduate School of Business (May 2000 - July 2000)
  • Senior Fellow, National University of Singapore, Faculty of Business Administration, Dept. of Marketing (July 1998 - June 1999)

Grants

  • Office of International Programs and Services
  • International Agreements Fund Award, 1991-1992
  • International Agreements Fund Award, 1990-1991
     
  • Office of Faculty Development and Academic Support
  • Instructional Travel & Travel Development Fund Grant, 1995
  • Instructional Travel & Travel Development Fund Grant, 1991
  • Educational Improvement Fund Grant, 1989-90
  • University Research Council (URC), Office of Research Administration (ORA)
  • URC Award, 1998
  • URC Award, 1997
  • URC Award, 1996
  • URC Award, 1995
  • URC Award, 1994
  • URC Award, 1992
  • URC Award, 1991
  • URC Award, 1990
  • URC Award, 1989
  • URC Award, 1988

Professional Background

1966-1972 - Sales Engineer, Construction Equipment Sales (Caterpillar, Hyster, John Deere, Link Belt Speeder, Manitowoc,..), Larsen & Toubro Ltd., Bombay, India

1973 - Export Sales Engineer, Larsen & Toubro Ltd., Bombay, India

Additional Information

Aspy P. Palia, DBA (Doctor of Business Administration), Kent State University (1985).  Professor of Marketing (since 1996), University of Hawaii at Manoa (since 1984).  Senior Fellow, Department of Marketing, National University of Singapore (1998-99).  Fellow, Association for Business Simulation & Experiential Learning (2011), East-West Center Scholar (1973-75).  Affiliate Faculty, Japan-America Institute of Management Science (since 1989).

Visiting Professor, Administrative Staff College of India (1992), Asian Institute of Technology (2001), Chulalongkorn University (1992, 93, 97, 2003, 05-06), Hanoi School of Business, Vietnam National University (2002), Hong Kong Institute of Marketing (1996), Indian Institute of Management, Ahmedabad (2000), International University of Japan (1991), Kathmandu College of Management (2000), Marketing Institute of Singapore (1991, 94, 95, 97), National University of Singapore (1991, 98-99, 2000, 01, 02), Singapore Management University (2003, 04), University of International Business & Economics, Beijing (1991), University of Otago, New Zealand (1995).

Mechanical Engineer with seven years industrial sales and export experience (Caterpillar, John Deere, Hyster, Link Belt Speeder, Manitowoc, Coles,…) at Larsen & Toubro Ltd., Bombay (1966-73).  East-West Center Scholar (1973-75).  Professional Intern at First National City Bank Headquarters, U.S. Department of Commerce, Export-Import Bank of the United States, John Deere Combine Harvestor Works, John Deere Sales Branch (1974).

Biographee, Marquis Who’s Who in America (1997 to 2016), Marquis Who’s Who in American Education (2007-2008), Marquis Who’s Who in Finance and Industry (1998-99 to 2002-03), Marquis Who’s Who in Finance and Business (2004–05 to 2009-2010), Marquis Who’s Who in the West (1996-97 to 2000-01), Marquis Who’s Who in the World (1997, 98, 2000, 2002–16).  Chairman, Pacific Basin Chapter, Academy of International Business (1996–2002).  Chairman, Pacific Basin Region, Academy of International Business (1995).

Teaching excellence recognized at: (a) Kent State University (1980); (b) University of Hawaii at Manoa [Board of Regents’ Excellence in Teaching Award Nominee (2003), Presidential Citation for Meritorious Teaching (1989), CBA Excellence in Teaching Awards (1989 and 1995), Mortar Board Outstanding Educator Award at President’s Tea (1993), Mortar Board Outstanding Mentor Award at President’s Reception (1995)]; and (c) National University of Singapore [Dean’s Commendation for Excellence in Teaching (1998)].

Conducted executive development seminars at Marketing Institute of Singapore and Hong Kong Institute of Marketing.  Taught in Executive MBA (EMBA) Program, Japan/China-Focused Executive MBA Programs (JEMBA/CHEMBA), and Vietnam Executive MBA Program (VEMBA) [University of Hawaii], Japan/America Management Program [Japan-America Institute of Management Science], Marketing Management Programs at National University of Singapore and Administrative Staff College of India.  Taught seminars at leading educational institutions in China, India, Japan, Malaysia, Nepal, New Zealand, Singapore, Taiwan, Thailand and Vietnam.

Research published in leading international books such as Wiley International Encyclopedia of Marketing (2011), journals such as Industrial Marketing Management, European Journal of Marketing, International Marketing Review, International Review of Economics and Business, & cited in leading international marketing textbooks, and journals such as Journal of Marketing, Journal of International Business Studies, Journal of International Economics, International Marketing Review, Journal of Global Marketing, and Industrial Marketing Management.

Primary research interests include countertrade in the Asia-Pacific region, and protectionism.  Current focus on instructional development and emerging technologies in marketing.  Develop software packages used by seminar participants in strategic market planning and positioning.

 

e-mail:  aspy@hawaii.edu

Website:  http://compete.hawaii.edu/aspy

aspy's picture
University of Hawai‘i at Mānoa
Shidler College of Business
2404 Maile Way
Honolulu
HI
96822
USA

Room

C-402e

Contact Info

Phone
(808) 956-8642
Fax
(808) 956-9886

Websites