Miao Hu

Assistant Professor of Marketing
Shidler College Faculty Fellow
Faculty Advisor, American Marketing Association

Academic Background

•  Ph.D. Marketing, Kellogg School of Management, Northwestern University

•  M.S. Marketing, Kellogg School of Management, Northwestern University

•  B.S. Marketing, Guanghua School of Management, Peking University 

Research Interests

 Social power and unethical behavior


• Donation and volunteering behavior

• Cross-cultural research 

Selected Publications

Miao Hu, Pingping Qiu, Fang Wan, and Tyler Stillman (2018), "Love or Hate, Depends on Who’s Saying it: How Legitimacy of Brand Rejection Alters Brand Preferences," Journal of Business Research.

Yi He, Miao Hu, Qimei Chen, Dana L. Alden, and Wei He (2017), "No Man is an Island: The Effect of Social Presence on Negative Word of Mouth Intention," Customer Needs and Solutions.

Linlin Zhu, Yi He, Qimei Chen, and Miao Hu (2017), " It's the Thought that Counts: The Effects of Construal Level Priming and Donation Proximity on Consumer Response to Donation Framing," Journal of Business Research.

Miao Hu, Derek D. Rucker, and Adam D. Galinsky (2016), "From the Immoral to the Incorruptible: How Prescriptive Expectations Turn the Powerful into Paragons of Virtue," Personality and Social Psychology Bulletin (June).

Derek D. Rucker, Miao Hu, and Adam D. Galinsky (2014), “The Experience versus The Expectations of Power:
A Recipe for Altering The Effects of Power on Behavior,” Journal of Consumer Research (August), 381-396.



MBA courses:

MKT 653 - International Marketing Management

Undergraduate courses:

MKT 381 - International Marketing

Ph.D. courses:

MKT 704 - Advanced Topics in Marketing



Shirley M. Lee Research Award, Shidler College of Business, 2017-2018

Dennis Ching Teaching Award, Shidler College of Business, 2016-2017

Professor of the Semester Award (Undergraduate Electives), Shidler College of Business, Fall 2016

AMA National Top 25 Chapters Award (role of faculty advisor), 2016; 2017


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Shidler College of Business
University of Hawai‘i at Mānoa
2404 Maile Way
Honolulu, HI 96822



Contact Info

(808) 956-5335
(808) 956-9886