Marketing Department

Academics

Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion.  Marketing offers courses in marketing research, consumer behavior, personal selling, Internet marketing, entrepreneurial marketing, customer relationship management, retailing, and multinational operations.  After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers.  These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.