Aspy P. Palia

Aspy Palia
  • Professor of Marketing

Room

BusAd C-402e

Phone

(808) 956-8642

Academic Background

  • DBA (PhD), Kent State University (Major Field: International Business, Minor Field: International Economics), 1985 


  • MBA, University of Hawaii at Manoa, 1976 


  • BS, Engineering (Mechanical), University of Bangalore, 1966

Research Interests

  • Primary research interests include countertrade in the Asia-Pacific region, and protectionism.
  • Current focus on instructional development and emerging technologies in marketing.
  • Develop marketing decision support software packages used by course and seminar participants in:
  1. strategic market planning
  2. marketing management
  3. positioning
  4. target profit pricing
  5. forecasting, and
  6. budgeting

Selected Publications

Palia, Aspy P. "Countertrade." in: Sheth, Jagdish N. and Naresh K. Malhotra, eds. Wiley International Encyclopedia of Marketing.  New York, NY: Wiley 2011.  Bello, Daniel C. and David M. Griffith, eds., International Marketing, Vol. 6, pp. 16-18.

Palia, Aspy P. "Enhancing Experiential Learning via Sustained Student Engagement." Accepted for publication in: Developments in Business Simulation and Experiential Learning, Vol. 47. [Best Paper Nominee]

Palia, Aspy P. (2019). "Enhancing Experiential Learning Via Phased Simulation Debriefing," In Developments in Business Simulation and Experiential Learning, Vol. 46, pp. 222-257.

Palia, Aspy P.(2018). "The Quest for Marketing Effectiveness & ROI With the Efficiency Analysis Package," in: Developments in Business Simulation and Experiential Learning, Vol 45, 105-127.

Palia, Aspy P. (2017). "Developing A Strategic Target SBU Portfolio With the Target Portfolio Package," in: Developments in Business Simulation and Experiential Learning, Vol. 44, 167-182. [Best Paper Nominee]

Palia, Aspy P. (2016). "Improving Profitability Via Cos Control With the Cost of Production Performance Package," in: Developments in Business Simulation and Experiential Learning, Vol. 43, 166-184. [Best Paper Nominee]

Palia, Aspy P. (2015). "Assessing Competitor Strategic Business Units With the Competitor Analysis Package," in: Developments in Business Simulation and Experiential Learning, Vol. 42, 52-68.

Palia, Aspy P. (2014). "Implementing Marketing Control With the Web-based Profitability Analysis Package," in: Developments in Business Simulation and Experiential Learning, Vol. 41, 64-84. [Best Paper Nominee]

Liesch, Peter W. and Aspy P. Palia,
"Australian Perceptions and Experiences of International Countertrade With Some International Comparisons,"
European Journal of Marketing, Vol. 33, No. 5/6, 1999, pp. 488-511.

Yoon, Heon Deok and Aspy P. Palia,
"Countertrade as an Alternative for Export Strategy and Its Practices in Korea,"
Journal of Korea Trade, Vol. 1, No. 1, December 1997, pp. 77-92.

Palia, Aspy P. and Peter W. Liesch,
"Survey of Countertrade Practices in Australia," Industrial Marketing Management, Vol. 26, No. 3, July 1997, pp. 301-313.

Palia, Aspy P. and Heon Deok Yoon,
"Countertrade Practices in Korea," 
Industrial Marketing Management, Vol. 23, No. 3, July 1994, pp. 205-213.

Palia, Aspy P., "Countertrade Practices in Japan," Industrial Marketing Management, Vol. 22, No. 2, May 1993, pp. 125-132.

Palia, Aspy P., "Countertrade Practices in Indonesia," 
Industrial Marketing Management, Vol. 21, No. 3, August 1992, pp. 273-279.

Yoon, Heon Deok and Aspy P. Palia, "Recent Trends in Korean Countertrade: A Content Analysis," International Business Journal, Vol. 2, May 1991, pp. 71-91.

Awards & Honors

  • 2019 - Faculty Advisor (since 1990), Beta Gamma Sigma International Honor Society Recognizing Business Excellence, University of Hawaii Chapter
  • 2017 - Albert Nelson Marquis Lifetime Achievement Award, Marquis Who's Who Board of Publications
  • 2011 - Fellow, Association for Business Simulations and Experiential Learning
  • 2003 - Board of Regents' Excellence in Teaching Award Nominee
  • 1998 - Dean's Commendation for Teaching Excellence, Faculty of Business Administration, National University of Singapore 

  • 1995 - Mortar Board Senior Honor Society Mentor Honor/Award - President's Reception
  • 1995 - College of Business Administration Teaching Excellence Award
  • 1993 - Mortar Board Senior Honor Society Outstanding Educator Honor/Award - President's Reception
  • 1989 - Presidential Citation for Meritorious Teaching
  • 1989 - College of Business Administration Excellence in Teaching Award

Teaching 

  • 2005 - Visiting Professor, Chulalongkorn University
  • 2004 - Visiting Professor, Singapore Management University
  • 2003 - Visiting Professor, Singapore Management University
  • 2002 - Visiting Professor, Vietnam National University, Hanoi School of Business, Vietnam Executive MBA Program
  • 2002 - Visiting Senior Fellow, Graduate School of Business Administration
, National University of Singapore
  • 2001 - Visiting Senior Fellow, Graduate School of Business Administration
, National University of Singapore
  • 2000 - Visiting Senior Fellow, Graduate School of Business Administration, The National University of Singapore
  • 2000 - Visiting Professor, Kathmandu College of Management
  • 2000 - Visiting Professor, Indian Institute of Management, Ahmedabad
  • 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration National University of Singapore
  • 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration, The National University of Singapore
  • 1997 - Visiting Professor, Marketing Institute of Singapore
  • 1997 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1997 - Visiting Professor, Mount Carmel Institute of Management, Bangalore, India 
  • 1996-present - Professor, Shidler College of Business, University of Hawaii at Manoa
  • 1996 - Visiting Professor, Hong Kong Institute of Marketing
  • 1995 - Visiting Professor, Marketing Institute of Singapore
  • 1995 - Visiting Professor, University of Otago, New Zealand
  • 1994 - Visiting Professor, Marketing Institute of Singapore
  • 1993 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1992 - Visiting Professor, Administrative Staff College of India, Hyderabad, India
  • 1992 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
  • 1992 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
  • 1992 - Visiting Professor, College of Management, National Sun Yat-sen University, Kaohsiung, Taiwan
  • 1991 - Visiting Professor, Marketing Institute of Singapore
  • 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
  • 1991 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
  • 1991 - Visiting Professor, University of International Business and Economics, Beijing, P.R.C.
  • 1991 - Visiting Professor, Graduate School of International Management, International University of Japan, Uhrasa, Yamato-machi, Japan 
  • 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
  • 1990-1995 - Associate Professor, College of Business Administration, University of Hawaii at Manoa
  • 1989-present: Affiliate Faculty, Japan America Institute of Management Science, Honolulu, Hawaii
  • 1984-1989 - Assistant Professor, College of Business Administration, University of Hawaii at Manoa
  • 1982-1984 - Instructor, College of Business Administration, Kent State University
  • 1977-1980 - Teaching Fellow, College of Business Administration, Kent State University 
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