Professor Stephen Vargo

Stephen Vargo is named one of the World's Most Influential Scientific Minds for 2014

In July, Stephen Vargo, Shidler College Distinguished Professor of Marketing, was named one of the World’s Most Influential Scientific Minds for 2014 by Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Vargo was listed among the top scholars in the world for publishing the highest number of articles that rank among those most frequently cited by researchers.

For the last ten years, Vargo, along with R.F. Lusch from the University of Arizona, has been challenging the conceptual foundations of business and economics by proposing that the essence of human exchange is best characterized in terms of service-forservice. That is, service (the use of one’s abilities for another’s benefit) is the basis of exchange. Goods, when involved, are seen as serviceprovision mechanisms. While this “Service-Dominant Logic” was initiated through marketing literature, it has found support in diverse fields such as human resources, information technology, business ethics and sustainability, hospitality management, and other disciplines. It has also been suggested as a foundation for the better understanding of social exchange in general.

Since 2004, Vargo has published 90 research papers, including two books and articles in the following top journals: Journal of Marketing, Journal of the Academy of Marketing Science, Journal Service Research, Journal of International Marketing and Journal of Retailing. He also has made 175 presentations, including 35 as keynote speaker, at major conferences around the world. Currently, Vargo has over 17,000 citations based on his Google Scholar Citations.