From left: Assistant Professors of Marketing Lauren Cheatham and Yanmei Zheng.

Marketing department welcomes two new faculty members


Two new faculty members Lauren B. Cheatham and Yanmei Zheng will be joining the marketing department beginning in Fall 2017. 

Cheatham, assistant professor of marketing, will receive her PhD in Marketing from Stanford's Graduate School of Business. Her research interest is in consumer psychology with a focus on advocacy, attitudes and persuasion and consumer welfare. Her research has been published in leading journals such as Personality and Social Psychology Bulletin. Cheatham also received both a BS in communications and American history and an MS in integrated marketing communications from Northwestern University. When she is not working on her research or prepping for classes, Cheatham enjoys running, hiking, rock climbing and spending time with family and friends. She is looking forward to teaching marketing research in the 2018 spring semester.

Zheng, assistant professor of marketing, received her PhD in marketing from the Warrington College of Business at the University of Florida. Her major research interests involve developing a better understanding of ways to sustain consumer engagement, and how consumers conceptualize agency, culpability, and merit. Her work is published in the Journal of Marketing Research and was recently covered by the Academic Minute, which produces in-depth news for National Public Radio. Zheng other research interests include: consumer decision making, context effects, and the role of knowledge in consumption-related domains. Her teaching interests include courses such as principles of marketing, consumer behavior, and generally in topics revolving around the implications of consumer psychology for marketing practice, public policy, and consumer well-being. Aside from work, Zheng loves exercising and is a badminton enthusiast. She also enjoys practicing calligraphy and playing Sudoku.