Assistant Professor Miao HuM

Miao Hu leads research on unethical and prosocial behavior in marketing

Collaborating with coauthors from several other prominent US universities, Assistant Professor Miao Hu has recently published two articles in leading psychology and marketing journals, Psychological and Social Psychology Bulletin (2016) and Journal of Business Research (2017), on how to curb unethical behavior and encourage effective prosocial behavior in marketing and consumer-oriented contexts.