Stephen Vargo, Shidler College Distinguished Professor of Marketing

Stephen Vargo is named one of the World's Most Influential Scientific Minds for a third consecutive year

Stephen Vargo, Shidler College Distinguished Professor of Marketing, has been named one of the World’s Most Influential Scientific Minds for a third consecutive year (2014-16) by Thomson Reuters, the world’s leading source of intelligence information for businesses and professionals. Vargo was listed among the top scholars (top 1%) for all economics and business disciplines for publishing the highest number of articles that rank among those most frequently cited by researchers. He is one of only three marketing professors in the world to be named to the list. 

For the last 15 years, Vargo, along with R.F. Lusch from the University of Arizona, has been challenging the conceptual foundations of business and economics by proposing that the essence of human exchange and value creation is best characterized in terms of service-for-service. That is, service (the use of one’s abilities for another’s benefit) is the basis of exchange. Goods, when involved, are seen as service-provision mechanisms. While this “Service-Dominant Logic” was initiated through marketing literature, it has found support in diverse fields such as human resources, information technology, business ethics and sustainability, hospitality management, and other disciplines. It has also been suggested as a foundation for the better understanding of social exchange in general.

Vargo has over 100 publications , including two books, in the following top journals: Journal of Marketing, Journal of the Academy of Marketing Science, Journal Service Research, Journal of International Marketing and Journal of Retailing. He also has made 175 presentations, including 35 as keynote speaker, at major conferences around the world. Currently, Vargo has over 30,000 citations based on his Google Scholar Citations. He has been awarded the Harold H Maynard Award and the Sheth Foundation Award by the American Marketing Association for his contributions to marketing theory, as well as various other awards. He was recently awarded the Best Paper Award for for The Journal of Service Theory and Practice for 2016 for an article titled “Institutions as Resources.”  Current publications include: 1)Hartmann, Nathan, Heiko Wieland, and Stephen L. Vargo (2017),  "Business Models as Service Strategy," Journal of the Academy of Marketing Science, (in press); 2)  Vargo, Stephen L., Kaisa Koskela-Huotari, Bo Edvardsson, Steve Baron, Javier Reynosa, and, Maria Colurcio (2017), A Systems Perspective on Markets: Building a Research Agenda , Journal of Business Research(in press); and 3) Vargo, Stephen L. and Robert F. Lusch (2017). “Service-Dominant Logic in 2025,” International Journal of Research in Marketing, 34(1): 46-67.