Join us as Dr. Andrea Morales of Lonnie L. Ostrom Chair in Business & Professor of Marketing, W.P. Carey School of Business, Arizona State University, discusses her paper Beauty is Pain: Understanding How Payment Aesthetics Shape Spending, Purchase Satisfaction, and the Customer Experience.
- Date: Wednesday, March 12, 2018
- Time: 3:00 - 4:30 p.m.
- Location: BusAd Room G302