Marketing Department

Miao Hu leads research on unethical and prosocial behavior in marketing

Collaborating with coauthors from several other prominent US universities, Assistant Professor Miao Hu has recently published two articles in leading psychology and marketing journals, Psychological and Social Psychology Bulletin (2016) and Journal of Business Research

Hartmann publishes paper on strategy and salesperson performance

Assistant Professor Nathaniel Hartmann’s forthcoming papers in leading marketing journals (i.e., Journal of the Academy of Marketing Science, Industrial Marketing Management) examine how actors can create better business models and how salespeople can improve performance and customer sa

Stephen Vargo is named one of the World's Most Influential Scientific Minds for a third consecutive year

Stephen Vargo, Shidler College Distinguished Professor of Marketing, has been named one of the World’s Most Influential Scientific Minds for a third consecutive year (2014-16) by Thomson Reuters, the world’s leading source

Stephen Vargo is named one of the World's Most Influential Scientific Minds for 2014

In July, Stephen Vargo, Shidler College Distinguished Professor of Marketing, was named one of the World’s Most Influential Scientific Minds for 2014 by Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals.

Chen Receives 2013 Best Article Award

Professor Qimei Chen, Jean E. Rolles Distinguished Professor of Marketing, received the 2013 Best Article Award from the Journal of Consumer Research for a paper entitled, “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.”

Professor Dana Alden introduces interactive program to Improve patient/doctor interaction

Supported with funds from the Keck Foundation, Professor Alden has recently published two papers in leading health care journals: Social Science & Medicine (2013) and Medical Decision Making (2014). His research team is developing culturally sensitive tools designed to improve decision making between patients and their health care providers.

 

Student Clubs

Student Clubs

American Marketing Association
Open to all students who have an interest in Marketing. AMA aims to provide members with the opportunity to develop a better understanding and appreciation of marketing and creativity.

Pi Sigma Epsilon
A national professional fraternity in Marketing; open to all students interested in sales management and selling.

All Clubs

Marketing Department

2404 Maile Way
BusAd C-303
Honolulu, HI 96822

Telephone: [1] (808) 956-6692
Fax: [1] (808) 956-9886
e-mail: mktg@hawaii.edu