- Professor, Information Technology Management
- Faculty Director of the Vietnam Executive MBA Program
- Matson Navigation Company Chair of Global Business
- Chair of the Hawai'i International Conference on System Sciences
- Director of the APEC-Study Center
- Director of the Pacific Research Institute for Information Systems and Management (PRIISM)
- Senior Research Affiliate, APEC Study Center, UC Berkeley
Room
Phone
Website(s)
Academic Background
- PhD Computer and Information Systems, Stern, New York University
- PhD Managerial Economics, University of Fribourg, Switzerland
- MS Economics and Social Sciences, University of Fribourg, Switzerland
Courses Taught
Research Interests
- Digital Transformation
- Computer-supported group decision and negotiation
- Electronic Commerce and the Digital Economy
- Economic evaluation of information technology
- Emergency Response Systems
- Geoeconomics and international business
Selected Publications
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Nguyen-Phan T. , Lemieux V., Bui T. (2025) "A Decentralized Information Governance Framework for Implementing Blockchain in Healthcare," Proceedings of the 58th Hawaii International Conference on System Sciences (HICSS), Big Island, HI (to appear)
Rivera, Andrea, Bui, T. (2024) “Design Considerations for a Crisis Communication Support System: Some Supporting Evidence from the Navy’s Red Hill Fuel Leak at Pearl Harbor, Proceedings of the INFORM 24th International Conference on Group Decision and Negotiations / EURO 10th International Conference on Decision Support, 2-6 June, Porto, Portugal, 2024
Bui, T., and Vo Quynh H., (2024) The Making of Little Saigon: Narratives of Nostalgia, (Dis)enchantments and Aspirations, Hamilton Books (Rowman & Littlefield), 290 pages, ISBN 978-0761874287
Bui, T. (2024), Beyond Bamboo Diplomacy: Unpacking Vietnam’s Ascent as a Regional Middle Power in The Oxford Handbook of Geoeconomics and Economic Statecraft (Eds. Vinod Aggarwal and Tai Ming Cheung), Oxford University Press.
Bui (Editor) (2024), Proceedings of the Hawaii International Conference on System Sciences, 7,257 pages, ScholarSpace; https://hdl.handle.net/10125/107396
Bui, T. (2023). Vietnamese Geoeconomics in a Polarized Global Economy: Understanding Bamboo Diplomacy and Its Viability in Great Power Competition and Middle Power Strategies. The Political Economy of the Asia Pacific.(Aggarwal, V.K., Kenney, M.A.T., eds), Springer, Cham. https://doi.org/10.1007/978-3-031-38024-2_8
Sankaran, S, Sankaran, Kris, Bui, T (2023) Student satisfaction with R vs. Excel in Data Mining and Business Analytics: A Herzberg’s motivation-hygiene theory perspective. Decision Sciences. 1-15.
Bui, T., Le, Q.V., Nguyen, J. (2023). Reshaping the World’s Supply Chain? A Case Study of Vietnam’s PAN Group Adopting the Circular Economy Concept. In: Arte, P., Wang, Y., Dowie, C., Elo, M., Laasonen, S. (eds) Sustainable International Business. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-43785-4_4
Rivera, Andrea, Bui, T (2023) , “A Design Thinking Approach to Responsible Crisis Communication: Using Technology to Meet the Information Needs of the People’, TREO, International Conference on Information Systems, Hyderabad, India, 2023.
Clemons, Eric, Schreieck M., Krcmar H. & Bui T (2022), Social Welfare Computing and the Management and Regulation of New Online Business Models, Electronic Markets, 32(2) 411-414. march 25 2022
Bui, T. and Lam L Q. (2022) ”I am what I am: Convergence Behaviors on Online Discussion about the Safety of COVID-10 Vaccines” Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS), Maui, HI.
Nguyen, Tien, & Bui T. (2021) Recent trends in Systems-of-Systems design, modeling, simulation and analysis for complex systems, gaming and decision support”, (2021), “Book Chapter (1) in Systems-of-Systems Tien Nguyen (editor), IntechOpen.
Nguyen TM, Freeze T, Bui T , Guillen A.(2020) Multi-criteria decision theory for enterprise architecture risk assessment: theory, modeling and results. In: Proc. SPIE 11422, Sensors and Systems for Space Applications. Vol. XIII. 2020. p. 114220. DOI: 10.1117/12.2559317
Nguyen T., Bui, T., Freeze T. and Guillen, A. (2020) “Enterprise Architecture Risk Assessment Using Multi-Criteria Decision Theory and Preliminary Results, SPIE Defense Commercial Sensing, Sensors and Systems for Space Applications, Decision Support Framework and Tools for Supporting Future Space Systems, Development and Acquisition, Anaheim, April.
Do, H., Sankaran, S., Bui, T. (2020) “Impact of Value Propositions and Social Influences on Coupon Sales in B2C Moderated by Product Video and Daily Views, Proceedings of 49th Western Decision Sciences Institute (WDSI-2020)
Luo, M., Chea, S. Bui, T. (2020) E-marketing mix: New 4P for customer experience management, Journal of Electronic Commerce Research
Bui (Editor), Proceedings of the Hawaii International Conference on System Sciences, 2021, 7,257 pages, ScholarSpace
Bui (Editor), Proceedings of the Hawaii International Conference on System Sciences, 2020, 6,850 pages, ScholarSpace
Bui (Editor), Proceedings of the Hawaii International Conference on System Sciences, 2019, 8,105 pages, ScholarSpace
Bui (Editor), Proceedings of the Hawaii International Conference on System Sciences, 2018, 5,980 pages, ScholarSpace
Bui, Sprague Jr. (Editors), Proceedings of the Hawaii International Conference on System Sciences, 2017, 6,765 pages, ScholarSpace
Nguyen T., Tran H., Bui, T., Guillen M., "Acquisition war-gaming technique for acquiring futue complex systems: Modeling and simulation results for cost plus incentive fee contract" in Mathematics (6, 43), 2017
Nguyen, T., Bui, T. Guillen M. Mastsunaga, War-gaming applications for achieving optimum acquisition of future space systems, in Simulation and Gaming (Drgan Cvetkovic, editor), IntechOpen, 2017, Book chapter (14)
Bui, Sprague Jr. (Editors), Proceedings of the Hawaii International Conference on System Sciences, 2016, 5,300 pages, IEEE
Bui, Nguyen and Nguyen, Do something now: Lessons learned from a citizen-led water-piped system ởf th Co Nhue Commune in Vietnam, in Case Studies of self-governance (Gayness and Pratt, co-editors, 2016
Bui, Sprague Jr. (Editors), Proceedings of the Hawaii International Conference on System Sciences, 2015, 5,700 pages, IEEE
Ondrus, Bui and Pigneur, “A Foresight Support System Using MCDM Methods”, Group Decision and Negotiation, 2015.
Phuaphanthong T. and Bui, ”How did it happen? A Memetic Theory of Inter-Organizational Information Systems Emergence and Evolution)” Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS), Kona, HI, 2014
Bui and H-J Sebastian and Hempsch, “Solving the order promsing impasse using multi-decision analysis and negotiation”, Logistics Research, March 2013.
Phuaphanthong T. and Bui, ”The Story of Memes: On the Origin of International Information Systems (IOIs)” Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS), Maui, HI, 2013.
Amblee N. and Bui, T., “Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts”, International Journal of Electronic Commerce, Winter 2011-12.
Subba R. and Bui, “The Institutional Process of Non-Binding Virtual Communities: A Case Study of Haiti Earthquake Response Facebook Groups”, Proceedings of the IFIP 7.6. Workshop on Complex Modeling, Aachen, Germany, August 2012.
Lee J. and Bui, “A Stakeholder Approach to Understanding the High-Speed Rail Policy in China”, Proceedings of the IFIP 7.6. Workshop on Complex Modeling, Aachen, Germany, August 2012.
Amblee and Bui, “Value Proposition and Social Proof in Online Deals: An Exploratory Study of Groupon.com”, Proceedings of the International Conference on Electronic Commerce, August 2012, Singapore.
Subba R., and Bui, “Self-Coordinated Mechanisms for the Defense against Cyberhate: Some Evidence from the Haiti Earthquake Postings on Facebook”, Proceedings of the 45th Hawaii International Conference on System Sciences, 2012.
Chea S. Bui and Luo, “Revitalizing the P’s of e-Marketing with Customer Experience Management, Proceedings of the 45th Hawaii International Conference on System Sciences, 2012.
Sebastian I. and Bui, “Influence of IS Affordances on Work Practices in Healthcare: A Relational Coordination Approach”, International Conference on Information Systems (ICIS), December 2012, Orlando, FL.
Phuaphanthong T, Bui, T and Kerotho S., “Collaboration in inter-organizational systems development: Lessons learned from e-government project for trade and transport facilitation”, International Journal of Electronic Government Research, 2011.
Amblee and Bui, “Value Proposition and Social Proof in Online Deals: An Exploratory Study of Groupon.com”, Proceedings of the International Conference on Electronic Commerce, August 2012, Singapore.
Subba R., and Bui, “Self-Coordinated Mechanisms for the Defense against Cyberhate: Some Evidence from the Haiti Earthquake Postings on Facebook”, Proceedings of the 45th Hawaii International Conference on System Sciences, 2012.
Chea S. Bui and Luo, “Revitalizing the P’s of e-Marketing with Customer Experience Management, Proceedings of the 45th Hawaii International Conference on System Sciences, 2012.
Tan, Rhee and Bui, “Survival-Enhancing International Learning and the Effects of Nascence and Organizational IQ”, Proceedings of the Academy of Management, Houston, Texas, 2011.
Bui and Sebastian, HJ, “Integration of Multi-Criteria Decision Analysis and Negotiation in Order Promising”, HICSS43, Kauai, Hawaii, January, 2010
Subba R. and Bui, “An Exploration of Physical-Virtual Convergence Behaviors in Crisis Situations”, HICSS43, Kauai, Hawaii, January, 2010
Bui, T., Sebastian, I., “Modeling Information Needs for Emergent Groups in Emergency Response Situations”, Proceedings of IFIP 7.6 Modeling, Monterey, October 2009.
Bui, T., Sebastian, H-J, Hempsch , “A multi-agent simulation framework for automated negotiation in order promising”, 15th Americas Conference on Information Systems, San Francisco, August 2009.
Sebastian, I. and Bui, T., “Emergent Groups for Emergency Response – Theoretical Foundations and Information Design Imlpications”, 15th Americas Conference on Information Systems, San Francisco, August 2009.
Phuaphanthong T., Bui, T. and Koreko, S., “Establishing interagency collaboration in large-scale systems development”, 15th Americas Conference on Information Systems, San Francisco, August 2009.
Bui and Subba, “A tale of two disasters: Assessing crisis management readiness”, HICSS42, Kona, Hawaii, January, 2009
Chea, Luo and Bui, “If you build it, they will use it: Usage motivations and unintended effects of the Internet Village Motoman Project in rural Cambodia”, HICSS42, Kona, Hawaii, January, 2009
Amblee and Bui, “A first look at the long-tail of YouTube”, WEB, Paris, 2008.
Bui and Phuaphanthong, “South-East Asia cross-border trade facilitation through data harmonization: Lessons learned from Thailand”, WECA International conference, Bali, Indonesia, 2008.
Bui, Froidevaux, Sankaran, “Emperor’s New Clothes: How Much Information Do Corporate Web Sites Really Disclose?”, Western Decision Science, 2008
Amblee and Bui, “Can product and brand reputation help sustain online review?”, WEB 2007, Montreal, Canada, December 2007.
Amblee and Bui, “Freeware downloads: An Empirical Investigation into the Impact of Expert and User Reviewers on Demand for Digital Goods”, Americas Conference onf Information Systems (AMCIS 2007), Keystone, Colorado, August 2007.
Amblee and Bui, “The Impact of Electronic Word-of-mouth on digital microproducts: An empirical investigation of Amazon shorts”, European Conference on Information Systems (ECIS 2007), nominated for best paper, Lucern, Switzerland, June 2007.
Bui and Tan, “Supporting Ephemeral Groups in Large-Scale HA/DR: A template-based workflow methodology”, INFORMS International Conference on Group Decision and Negotiation (co-organized with IFIP), May 2007, Montreal, Canada, May 2007.
Bui, Gachet and Sebastian, “Design requirements for implementing e-services in electronic markets”, INFORMS International Conference of Group Decision and Negotiation (co-organized with IFIP), May 2007, Montreal, Canada, May 2007.
Bui and Tan, “A Template-based Methodology for Large-Scale HA/DR involving Ephemeral Groups – A Workflow Perspective”, 40th Hawaii International Conference on System Sciences, January 2007.
Amblee and Bui, “The Impact of Additional Electronic Word-of-Mouth on Sales of Digital Micro-products Over Time: A Longitudinal Analysis of Amazon Shorts”, 40th Hawaii International Conference on System Sciences, January 2007. (nominated best paper)
Port and Bui, “Simulating mixed agile and plan-based requirements prioritization strategies: Proof-of-concept and practical implications”, European Journal of Information Systems, August 2009.
Bui and Sankaran, “E-disclosure of financial information and the capacity to borrow”, Accounting and Financial Studies, Vol. 13, No. 1, 2009.
Amblee and Bui, “Can Brand Reputation Help Improve the Odds of Being Reviewed Online”, International Journal of Electronic Commerce, 2008
Chau P., Bui, T., “Valuation of Information Technology” (Eds), Decision Support Systems, November 2008.
Amblee and Bui, “The Impact of Additional Electronic Word-of-Mouth on Sales of Digital Micro-products Over Time: A Longitudinal Analysis of Amazon Shorts”, International Journal of Electronic Commerce, September 2007.
Sankaran and Bui, “A Prescriptive Organizational Model for Transitional Negotiations”, Group Decision and Negotiation, July 2007.
Chau P., Bui, T., “Valuation of Information Technology” (Eds), Decision Support Systems, November 2007.
Bui, T., Gachet, A., Dolk, R., and Sebastian H-J., “Virtual Environments for Advanced Modeling: Conceptual Foundations for Research”, Decision Support Systems
Bui, Gachet and Sebastian, “Negotiation Web Services for Electronic Markets”, Group Decision and Negotiation, December 2006
Bui T. S., Le, T. and Jones, “E-tourism in Economies in Transition – A case study of e-marketing of international hotels in HCM City”, Thunderbird International Business Review, May 2006).
Amblee and Bui, “The Impact of Electronic Word-of-mouth on digital microproducts: An empirical investigation of Amazon shorts”, European Conference on Information Systems (ECIS 2007), Lucerne, Switzerland, June 2007.
Bui and Tan, “Supporting Ephemeral Groups in Large-Scale HA/DR: A template-based workflow methodology”, INFORMS International Conference of Group Decision and Negotiation (co-organized with IFIP), May 2007, Montreal, Canada, May 2007.
Bui, Gachet and Sebastian, “Design requirements for implementing e-services in electronic markets”, INFORMS International Conference of Group Decision and Negotiation (co-organized with IFIP), May 2007, Montreal, Canada, May 2007.
Bui and Tan, “A Template-based Methodology for Large-Scale HA/DR involving Ephemeral Groups – A Workflow Perspective”, 40th Hawaii International Conference on System Sciences, January 2007.
Amblee and Bui, “The Impact of Additional Electronic Word-of-Mouth on Sales of Digital Micro-products Over Time: A Longitudinal Analysis of Amazon Shorts”, 40th Hawaii International Conference on System Sciences, January 2007. (nominated best paper)
Bui and Sankaran, “Foundations for Designing Global Emergency Response Systems (ERS) ”, Third International Conference on Emergency Systems (ISCRAM’06), Newark, May 2006.
Bui and Sankaran, “Relationship between business Internet Disclosure and the Cost of Capital”, 17th Annual Conference, Academy of Entrepreneurial Finance, Pasadena, April 19-21, 2006.
Bui and Gachet, “Building Web Services for Negotiation Support”, HICSS Symposium on NSS, 2006.
Ondrus, Pigneur, Bui, “An assessment of the acceptance of mobile payment systems using multiple-stakeholder, multiple-criteria market analyses", AMCIS, 2005
Bui, Dolk, Sebastian and Gachet, “Virtual Environments for Advanced Modeling – Conceptual Foundations for Research”, Proceedings, 38th Hawaii International Conference in System Sciences, January 2005
Bui and Gachet, “Web services for negotiation and bargaining in electronic markets: design requirements and implementation framework”, Proceedings, 38th Hawaii International Conference in System Sciences, January 2005
Zarate, Soubie and Bui, “An Experiment of a Group Multi-Criteria Decision support System for Distributed Decision Making Processes, Proceedings, 38th Hawaii International Conference in System Sciences, January 2005
Awards & Honors
INFORMS College of Group Decision and Negotiation, Lifetime Research Achievement Award (2019)
Leadership Service Award, Service Research & Innovation Institute (SRII) (2014)
Honorary Professor, University of Hue (2012)
Kaizen Awards, Shidler (2007, 2009, 2011, 2000, 2021)
US Department of Labor, Appreciation Award, (2008)
AIS (Association of Information Systems), Appreciation Award for Outstanding Service to the IS community (Pacis), (2006)
US Congress, Recognition, 2000
State of Hawaii Legislation, Proclamation, 2000