Information

Overview

The Asian Field Study (AFS) by the University of Hawai'i at Mānoa's Shidler College of Business is the premier global business field study program focusing on Asia-Pacific. It takes a group of EMBAs, MBAs and BBAs on a tour through Asia to visit companies, government agencies, and cultural sites. The objective is to prepare students for careers and business opportunities in the dynamic Asia-Pacific region. Moreover, the program works to improve relations between countries in the region through increased education and communication.

The Asian Field Study Program started its roots in 1984 and was founded and led by Professor K.K. Seo for 25 years.  Almost 42 years later the Asian Field Study Program has developed into a robust global business program focusing on the Asia-Pacific region.  It was Professor Seo's vision that students should learn and gain practical, real-world business experience by traveling to the countries.  To date, more than 800 alumni have participated in the Asian Field Study Program visiting every major country in Asia. Students have toured more than 400 Asian enterprises.

The program consists of a) one month of preparatory classes on Asian economies, industries, companies and business trends, b) a three-week business field study trip through Asia visiting 20 to 25 companies and c) post-trip classes for conclusions and takeaways. The 2026 onsite trip went to Tokyo, Kyoto, Taipei and Ho Chi Minh City.  For summer 2027, cities currently being considering include Tokyo, Seoul, Bangkok, Hong Kong, Hai Phong and Hanoi.  The final itinerary will be set in April 2027 and will depend on which cities we can arrange quality company tours.  To get a feel for the AFS travel tour, below are Summary Reports from past tours.

Reports