Sungjin Kim

Sungjin Kim
  • Assistant Professor of Marketing

Room

BusAd C-501a

Phone

808-956-6683

Academic Background

  • Ph.D., Marketing, Cornell University
  • M.S., Marketing, Cornell University
  • M.S., Statistics, University of Minnesota
  • B.A., Economics, Yonsei University

Research Interests

  • Quantitative Marketing
  • Bayesian Analysis
  • Quasi-Experimental Methods
  • Non-Profit Marketing
  • Public Policy

Selected Publications

  Kim, Sungjin, Clarence Lee, and Sachin Gupta. “Bayesian Synthetic Control Methods.” Journal of Marketing Research 57, no. 5 (October 2020): 831–52. https://doi.org/10.1177/0022243720936230.
  • Winner of the 2020 Paul E. Green Award of the American Marketing Association.
 
Kim, Sungjin, Sachin Gupta, and Clarence Lee. “Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.” Journal of Marketing 85, no. 3 (May 2021, Special Issue: "Better Marketing for a Better World"): 220–39. https://doi.org/10.1177/0022242921994587.

 

  

Awards & Honors

  • Shirley M. Lee Research Award, Shidler College of Business, 2021
  • Paul E. Green Award, American Marketing Association, 2021
  • Bartholomew Family Ph.D. Scholarship, 2020
  • Johnson Graduate School of Management Doctoral Fellowship, 2014-2019
  • Fellow, Quant Marketing and Structural Econometrics Workshop, 2015
  • Honors, Yonsei University, 2005
  • High Honors & Scholarship, Yonsei University, 2004