Sungjin Kim

Sungjin Kim
  • Assistant Professor of Marketing


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Academic Background

  • Ph.D., Marketing, Cornell University
  • M.S., Marketing, Cornell University
  • M.S., Statistics, University of Minnesota
  • B.A., Economics, Yonsei University

Research Interests

  • Quantitative Marketing
  • Bayesian Analysis
  • Quasi-Experimental Methods
  • Non-Profit Marketing
  • Public Policy

Selected Publications

  Kim, Sungjin; Lee, Clarence; Gupta, Sachin. "Bayesian Synthetic Control Methods" Journal of Marketing Research, October 2020, Vol.57(5), pp.831-852
  • Winner of the 2020 Paul E. Green Award of the American Marketing Association.
Kim, Sungjin; Gupta, Sachin; Lee, Clarence. "Managing Members, Donors and Member-Donors for Effective Nonprofit Fundraising" Journal of Marketing, Special Issue "Better Marketing for a Better World" (forthcoming).



Awards & Honors

  • Paul E. Green Award (2020), American Marketing Association, Journal of Marketing Research
  • Bartholomew Family Ph.D. Scholarship, 2020
  • Johnson Graduate School of Management Doctoral Fellowship, 2014-2019
  • Fellow, Quant Marketing and Structural Econometrics Workshop, 2015
  • Honors, Yonsei University, 2005
  • High Honors & Scholarship, Yonsei University, 2004