Marketing

Sungjin Kim

Sungjin Kim

Assistant Professor of Marketing

Room

BusAd C-501a

Email

sungjin.kim@hawaii.edu

Phone

808-956-6683

Website(s)

https://sites.google.com/hawaii.edu/sungjin-kim/

cv_sungjinkim_042021.pdf

Academic Background

Ph.D., Marketing, Cornell University
M.S., Marketing, Cornell University
M.S., Statistics, University of Minnesota
B.A., Economics, Yonsei University

Courses Taught

BUS 312 Principles of Marketing (3)

Research Interests

Quantitative Marketing
Bayesian Analysis
Quasi-Experimental Methods
Non-Profit Marketing
Public Policy

Selected Publications

Kim, Sungjin; Lee, Clarence; Gupta, Sachin. "Bayesian Synthetic Control Methods" Journal of Marketing Research, October 2020, Vol.57(5), pp.831-852

Winner of the 2020 Paul E. Green Award of the American Marketing Association.

Kim, Sungjin; Gupta, Sachin; Lee, Clarence. "Managing Members, Donors and Member-Donors for Effective Nonprofit Fundraising" Journal of Marketing, Special Issue "Better Marketing for a Better World" (forthcoming).

Awards & Honors

Paul E. Green Award (2020), American Marketing Association, Journal of Marketing Research
Bartholomew Family Ph.D. Scholarship, 2020
Johnson Graduate School of Management Doctoral Fellowship, 2014-2019
Fellow, Quant Marketing and Structural Econometrics Workshop, 2015
Honors, Yonsei University, 2005
High Honors & Scholarship, Yonsei University, 2004