Sungjin Kim | The Shidler College of Business

Assistant Professor of Marketing
Shidler College Faculty Fellow

Room

BusAd C-501a

Email

sungjin3@hawaii.edu

Phone

808-956-6683

Website(s)

Personal Website

Academic Background

Ph.D., Marketing, Cornell University
M.S., Marketing, Cornell University
M.S., Statistics, University of Minnesota
B.A., Economics, Yonsei University

Courses Taught

BUS 312 Principles of Marketing (3)

Research Interests

Quantitative Marketing
Bayesian Analysis
Quasi-Experimental Methods
Non-Profit Marketing
Public Policy

Selected Publications

1. Kim, Sungjin, Clarence Lee, and Sachin Gupta. “Bayesian Synthetic Control Methods.” Journal of Marketing Research 57, no. 5 (October 2020): 831–52.

Winner, 2020 Paul E. Green Award (the best article published in Journal of Marketing Research)

2. Kim, Sungjin, Sachin Gupta, and Clarence Lee. “Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.” Journal of Marketing 85 (2): 220–39.

Special Issue on Better Marketing for a Better World

Awards & Honors

Manoa Faculty Research Travel Award, University of Hawaii, 2022
Shidler College Faculty Fellow, Shidler College of Business, 2021–present
Shirley M. Lee Research Award, Shidler College of Business, 2021
Paul E. Green Award, American Marketing Association, 2021
Bartholomew Family Ph.D. Scholarship, 2020
Johnson Graduate School of Management Doctoral Fellowship, 2014-2019
Fellow, Quant Marketing and Structural Econometrics Workshop, 2015
Honors, Yonsei University, 2005
High Honors & Scholarship, Yonsei University, 2004