Masaaki Kotabe

Masaaki Kotabe
  • Affiliate Graduate Faculty

Phone

+1-215-901-8006

Academic Background

  • PhD, Marketing and International Business, Michigan State University, 1987
  • MBA, Marketing, Michigan State University, 1980
  • BA, Law and Economics, Chiba University, 1976

Executive Positions

President, Academy of International Business, 2016-2017.

Director, Japan Marketing Academy, 2010-2017.

Council Member, Japan Marketing Academy, 2018-present.

Vice President, Academy of International Business, 1997-1998.

Professional

2021-Present
Professor of Marketing and International Business at the Graduate School of Commerce, Waseda University, Tokyo, Japan and at the Shidler College of Business, University of Hawaii at Manoa.

1998-2021
The Washburn Chair Professor of International Business and Marketing, The Fox School of Business, Temple University

2004-2012
Director of Research, Center for International Business Education and Research, Graduate School of Business, The Fox School of Business, Temple University

1997-1998
Professor of Marketing and International Business and Ambassador Edward Clark Centennial Endowed Fellow in Business, The University of Texas at Austin

1996
Philips do Brasil Chair Professor of International Business, Escola de Administração de Empresas de São Paulo, Fundação Getúlio Vargas, São Paulo, Brazil

1992-1998
Director of Research, Center for International Busineass Education and Research, Graduate School of Business, The University of Texas at Austin

1992-1997
Associate Professor of Marketing and International Business, The University of Texas at Austin

1990-1992
Assistant Professor of Marketing and International Business, The University of Texas at Austin

Editorship

Editor-in-chief, Journal of International Management, 2002-2019

Associate Editor, Journal of International Business Studies, 1998-2002.

Courses Taught

  • International Marketing
  • Marketing Strategy
  • Doing Business in Asia
  • Theory of International Business
  • Research Methods in International Business

Research Interests

  • International Marketing
  • Global Sourcing / Supply Chain Management
  • Product Development / Innovation

Selected Publications

Books

Czinkota, Michael R., Masaaki Kotabe, Demetris Vrontis, and Riad Shams, Marketing Management: Past, Present, and Future, 4th ed., Springer, 2021.

Kotabe, Masaaki and Kristiaan Helsen, Global Marketing Management, 8th ed., Hoboken, NJ: Wiley, 2020.

Kotabe, Masaaki, Kei Kuriki, and Kazuki Ota, The First Step to Global Marketing (1からのグローバル・マーケティング) (in Japanese), Tokyo: Sekigakusha / Chuokeizai, 2017.

Kotabe, Masaaki and Kristiaan Helsen, The SAGE Handbook of International Marketing, London: Sage Publications, 2009.

Kotabe, Masaaki and Michael J. Mol, Global Supply Chain Management, Northampton, MA: Edward Elgar Publishing, 2006.

Kotabe, Masaaki and Preet S. Aulakh, Emerging Issues in International Business Research, Northampton, MA: Edward Elgar Publishing, 2002.

Kotabe, Masaaki and Ricardo Leal, Market Revolution in Latin America: Beyond Mexico, New York: Elsevier Science, 2001.

Czinkota, Michael R. and Masaaki Kotabe, Japanese Distribution Strategy, London, U.K.: Business Press, 2000.

Kotabe, Masaaki, MERCOSUR and Beyond: The Imminent Emergence of the South American Markets, Center for International Business Education and Research, The University of Texas at Austin, 1996.

Kotabe, Masaaki and Kent W. Wheiler, Anticompetitive Practices in Japan: Their Impact on the Performance of Foreign Firms, Westport, CT: Praeger Publishers, 1996.

Kotabe, Masaaki, Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces, New York: Quorum Books, 1992.

Academic Journals

Bresciani, Stefano, Alberto Ferraris, Gabriele Santoro, and Masaaki Kotabe, “Opening up the Black Box on Digitalization and Agility:  Key Drivers and Main Outcomes,” Technological Forecasting and Social Change, 178, May 2022. https://doi.org/10.1016/j.techfore.2022.121567

Oliva, Fábio, Andrei Carlos Torresani Paza, Jefferson Luiz Bution, Masaaki Kotabe, Peter Kelle, Eduardo Pinheiro Gondim de Vasconcellos, Celso Claudio de Hildebrand e Grisi, Martinho Isnard Ribeiro de Almeida, and Adalberto Americo Fischmann, “A Model to Analyze the Knowledge Management Risks in Open Innovation:  Proposition and Application with the Case of GOL Airlines,” Journal of Knowledge Management, 26 (3), March 2022, 681-721. https://doi.org/10.1108/JKM-11-2020-0809

Oliva, Fábio Lotti, Pedro Marins Freire Teberga, Lucas Israel Oliveira Testi, Masaaki Kotabe, Manlio Del Giudice, Peter Kelle, and Miguel Pina Cunha, “Risks and Critical Success Factors in the Internationalization of Born Global Startups of Industry 4.0:  A Social, Environmental, Economic and Institutional Analysis,” Technological Forecast & Social Change, 175, February 2022. https://doi.org/10.1016/j.techfore.2021.121346.

Couto, Marcelo Henrique Gomes, Fábio Lotti Oliva, Manlio Del Giudice, Masaaki Kotabe, Tachia Chin, and Peter Kelle, “Life Cycle Analysis of Brazilian Startups: Characteristics, Intellectual Capital, Agents and Associated Risks,” Journal of Intellectual Capital, September 2021. https://doi.org/10.1108/JIC-01-2021-0005.

Cha, Hongryol, Jie Wu, and Masaaki Kotabe, “The Vulnerability Problem of Business Ecosystems under Global Decoupling,” Management and Organization Review, 17, July 2021,1-7. https://doi:10.1017/mor.2021.30.

Kotabe, Masaaki, Moema Pereira Nunes, and Fernanda Kalil Steinbruch, “Bia Brazil:  Activewear Made in Brazil to the World,” Revista de Administração Contemporânea, 25 (2), March/April 2021,  https://doi.org/10.1590/1982-7849rac2021190357.en.

Parente, Ronaldo, Janet Y. Murray, Yue Zhao, Masaaki Kotabe, and Ricardo Dias, "Relational Resources, Tacit Knowledge Integration Capability, and Business Performance," Journal of Knowledge Management, 2020, https://doi.org/10.1108/JKM-07-2020-0501.

Lehtonen, Miikka J., Ainomaija Haarla, and Masaaki Kotabe, “Beyond the Inflection Point: How and Why Individuals Promote Cellulose-Based Inventions in Japan,” Asian Business & Management, 19 (5), November 20, 2020, 505-529. https://doi.org/10.1057/s41291-019-00073-3.

Yasuda, Naoki and Masaaki Kotabe, “Political Risks and Foreign Direct Investments by MNCs: A Reference Point Approach," Global Strategy Journal, 11 (2), May 2021, 156-184. https://doi.org/10.1002/gsj.1380.

Kotabe, Masaaki, “Japanese Management and the Climate of the Time,” Asian Business & Management, 19 (1), February 2020, 25-35.

Ju, Min, Janet Y. Murray, Gerald Gao, and Masaaki Kotabe, “Concurrent Sourcing Strategy of Multinational Firms in China: Drivers and Performance Implications,” Journal of World Business, 54 (6), December 2019, 1-10.

Choi, Jongmoo Jay, Ming Ju, Masaaki Kotabe, Lenos Trigeorgis, and Xiaotian T. Zhang, “Flexibility as Firm Value Driver: Evidence from Offshore Outsourcing,” Global Strategy Journal, 8 (2), May 2018, 351-376.

Usui, Tetsuya, Masaaki Kotabe, and Janet Y. Murray, “A Dynamic Process of Building Global Supply Chain Competence by New Ventures: The Case of Uniqlo,” Journal of International Marketing, 25 (3), September 2017, 1-20

Kotabe, Masaaki, Crystal X. Jiang, and Janet Y. Murray, “Examining Complementary Effect of Political Networking Capability with Absorptive Capacity on the Innovative Performance of Emerging-Market Firms,” Journal of Management, 43 (4/April), 2017, 1131-1156.

Kotabe, Masaaki and Tanvi Kothari, “Emerging Market Multinational Companies’ Evolutionary Paths to Building a Competitive Advantage from Emerging Markets to Developed Countries," Journal of World Business, 51 (September), 2016, 729-743.

Kotabe, Masaaki, Michael J. Mol, Janet Y. Murray, and Ronaldo Parente, “Outsourcing and its Implications for Market Success: Negative Curvilinearity, Firm Resources, and Competition,” Journal of the Academy of Marketing Science,40 (March), 2012, 329-346.

Jiang, Crystal, Roy Y.J. Chua, Masaaki Kotabe, and Janet Y. Murray, “Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives’ Trust in Their Overseas Business Partners: Evidence from China,” Journal of International Business Studies,42 (December), 2011, 1150–1173.

Kotabe, Masaaki, Crystal X. Jiang, and Janet Y. Murray, “Managerial Ties, Knowledge Acquisition, Realized Absorptive Capacity and New Product Development Performance of Emerging Multinational Companies: A Case of China,” Journal of World Business, 46 (April), 2011, 166-176.

Murray, Janet Y., Gerald Gao, and Masaaki Kotabe, “Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Competitive Advantages,” Journal of the Academy of Marketing Science, 39 (April), 2011, 252-269.

Dunlap-Hinkler, Denise, Masaaki Kotabe, and Ram Mudambi, “A Story of Breakthrough vs. Incremental Innovation: Corporate Entrepreneurship in the Global Pharmaceutical Industry,” Strategic Entrepreneurship Journal, 4 (2), 2010, 106-127.

Gao, Gerald Y., Janet Y. Murray, Masaaki Kotabe, and Jiangyong Lu, “A ‘Strategy Tripod’ Perspective on Export Behaviors: Evidence from Domestic and Foreign Firms Based in an Emerging Economy,” Journal of International Business Studies, 41 (3), 2010, 377-396.

Kotabe, Masaaki, Michael J. Mol, and Sonia Ketkar, "An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry," Management International Review, 48 (1). 2008, 65-93.

Kotabe, Masaaki, Ronaldo Parente, Denise Dunlap-Hinkler, and Harsh A. Mishra, "Determinants of Cross-National Knowledge Transfer and Its Effect on Firm Innovation," Journal of International Business Studies,38 (2), 2007, 259-282.

Kotabe, Masaaki, Ronaldo Parente, and Janet Murray, “Antecedents and Outcomes of Modular Production in the Brazilian Automobile Industry: A Grounded Theory Approach,” Journal of International Business Studies, 38 (1), 2007, 84-106.

Murray, Janet Y., Masaaki Kotabe, Joe Nan Zhou, “Strategic Alliance-Based Sourcing and Market Performance: Evidence from Foreign Firms Operating in China,” Journal of International Business Studies, 36 (2), March 2005, 187-208.

Swan, K. Scott, Masaaki Kotabe, and Brent Allred, “Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance,” Journal of Product Innovation Management, 22 (2), March 2005, 144-164.

Sunaoshi, Yukako, Masaaki Kotabe, and Janet Murray, “How Technology Transfer Really Occurs on the Factory Floor: A Case of a Major Japanese Automotive Die Manufacturer in the United States," Journal of World Business, 40 (February), 2005, 57-70.

Capar, Nejat and Masaaki Kotabe, "The Relationship between International Diversification and Market Performance in Service Firms," Journal of International Business Studies, 34 (4), 2003, 345-355.

Kotabe, Masaaki, Xavier Martin, and Hiroshi Domoto, “Gaining from Vertical Relationships: Knowledge Transfer, Relationship Duration, and Supplier Performance Improvement in the U.S. and Japanese Automobile Industries,” Strategic Management Journal, 24(4), 2003, 293-316.

Kotabe, Masaaki, Srini S. Srinivasan, and Preet S. Aulakh, “Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Activities,” Journal of International Business Studies, 33 (1), 2002, 79-97.

Aulakh, Preet S., Masaaki Kotabe, and Hildy Teegen, “Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and Mexico,” Academy of Management Journal, 43 (3), 2000, 342-361.

Clark, Terry, Masaaki Kotabe, and Dan Rajaratnam “Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions,” Journal of International Business Studies, 30, Second Quarter, 1999, 249-268.

Murray, Janet Y. and Masaaki Kotabe, “Sourcing Strategies of U.S. Service Companies: A Modified Transaction-Cost Analysis,” Strategic Management Journal, 20, September 1999, 791-809.

Aulakh, Preet S. and Masaaki Kotabe, “Antecedents and Performance Implications of Channel Integration in Foreign Markets,” Journal of International Business Studies, 28, First Quarter 1997, 145-175.

Aulakh, Preet S., Masaaki Kotabe, and Arvind Sahay, “Trust and Performance in Cross Border Marketing Partnerships: A Behavioral Approach,” Journal of International Business Studies, 27, Special Issue 1996, 1005-1032.

Kotabe, Masaaki, Arvind Sahay, and Preet S. Aulakh, “Emerging Roles of Technology Licensing in Development of Global Product Strategy: A Conceptual Framework and Research Propositions,” Journal of Marketing, 60, January 1996, 73-88.

Kotabe, Masaaki and K. Scott Swan, “The Role of Strategic Alliances in High Technology New Product Development,” Strategic Management Journal, 16, November 1995, 621-636.

Murray, Janet Y., Masaaki Kotabe, and Albert R. Wildt, “Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis,” Journal of International Business Studies, 26, First Quarter 1995, 181-202.

Kotabe, Masaaki and K. Scott Swan, “Offshore Sourcing: Reaction, Maturation, and Consolidation of U.S. Multinationals,” Journal of International Business Studies, 25, First Quarter 1994, 115-40.

Kotabe, Masaaki and Dale F. Duhan, “Strategy Clusters in Japanese Markets: Firm Performance Implications,” Journal of the Academy of Marketing Science, 21, Winter 1993, 21-31.

Kotabe, Masaaki and Michael R. Czinkota, “State Government Promotion of Manufacturing Exports: A Gap Analysis,” Journal of International Business Studies, 23, Fourth Quarter 1992, 637-658.

Kotabe, Masaaki, “A Comparative Study of U.S. and Japanese Patent Systems,” Journal of International Business Studies, 23, First Quarter 1992, 147-168.

Kotabe, Masaaki and Dale F. Duhan, “The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry,” Journal of Marketing, 55, January 1991, 26-41.

Kotabe, Masaaki, “The Relationship between Offshore Sourcing and Innovativeness of U.S. Multinational Firms: An Empirical Investigation,” Journal of International Business Studies, 21, Fourth Quarter 1990, 623-638.

Kotabe, Masaaki and Janet Y. Murray, “Linking Product and Process Innovations and Modes of International Sourcing in Global Competition: A Case of Foreign Multinational Firms,” Journal of International Business Studies, 21, Third Quarter 1990, 383-408.

Kotabe, Masaaki, “Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation,” Journal of Marketing, 54, April 1990, 19-33.

Kotabe, Masaaki and Glenn S. Omura, “Sourcing Strategies of European and Japanese Multinationals: A Comparison,” Journal of International Business Studies, 20, Spring 1989, 113-130.

Awards & Honors

Honorary Advisor to the Japan Academy of Multinational Enterprises, 2019.

Gold Medalist, the Journal of International Business Studies Publications over the Past 50 Years, 2019 (announced in Alain Verbeke and Hadi Fariborzi, “Celebrating 50 Years of JIBS: Anniversary Issue and Medal Awardees,” Journal of International Business Studies, 50 (9), 2019, 1441-1447.

Fellow of the Japan Academy of International Business Studies, 2017.

Fellow of the Academy of International Business (AIB), 1998.