- Assistant Professor of Marketing
Room
Phone
Website(s)
Academic Background
- Ph.D., Marketing (Minor: Psychology), University of Illinois at Urbana-Champaign, Gies College of Business
- M.S., Management Studies, Northwestern University, Kellogg School of Management
- B.A., Economics, Yonsei University, Seoul, Korea
Courses Taught
Research Interests
Creativity, Power, Branding, Artificial Intelligence
Selected Publications
Research Articles
Kim, Sahoon, Brian Lucas, and Jack Goncalo (2023), “Low Power Warm-Up Effect: Understanding the Effect of Power on Creativity over Time,” Journal of Experimental Social Psychology, 107, 104474.
Kim, Sahoon, Jack Goncalo, and Maria Rodas (2023), “The Cost of Freedom: Creative Ideation Boosts Both Feelings of Autonomy and the Fear of Judgment,” Journal of Experimental Social Psychology, 105, 104432.
Torelli, Carlos, Lisa Leslie, Christopher To, and Sahoon Kim (2020), “Power and Status across Cultures,” Current Opinion in Psychology, 33,12–17.
Book Chapters
Rindfleisch, Aric, Myoung Kim, and Sahoon Kim (2024), “Artificial Intelligence and Qualitative Research in Marketing,” Russell Belk and Cele Otnes, ed., Handbook of Qualitative Research Methods in Marketing, Edward Elgar.
Awards & Honors
Robert Ferber Best Dissertation Award, University of Illinois at Urbana-Champaign, 2023
Block Fellowship Award for Exemplary Representation of Business Administration Ph.D., 2023
Jagdish N. Sheth Ph.D. Research Fund Award, 2023
AMA-Sheth Doctoral Consortium Fellow, 2022
Business Administration Doctoral Workshop Best Presentation Award, 2022
Dr. Avinish Chaturvedi Memorial Student Ambassador Award, 2021-2022
Haring Symposium Fellow (Discussant), 2021
Walter H. Stellner Research Scholarship, 2018-2022
Sheth Doctoral Fellowship, 2018
DK Korea Scholarship, Yonsei University, 2014