Peer-Reviewed Articles

Zane, L.J., & Masterfano, M.K., (2013) Effect of Participation in Business Membership Organizations on the Size and Occupational Diversity of Entrepreneurs’ Core Business Discussion Network.  Journal of Small Business Strategy, 22(2): 71-91.

Zane, L. & Masterfano, M.K. (2012). Effects of participation in paid membership organizations on entrepreneurs’ core network size and heterogeneity.  Proceedings of USASBE 2012.

Masterfano, M.K. (2011). Effects of participation in paid membership organizations on entrepreneurial success.  New England Journal of Entrepreneurship, 14(2).

Case Studies:

Masterfano, M.K. (2016).  Campus FundSource:  An Accelerator Assisted Start-Up. Richard Ivey School of Business Foundation. Case number 9816M178w; Teaching Note number 8816M178w.

Conference Presentations

Masterfano, M.K. (2014). Campus Sponsorship:  racing into two markets at once.  A case study.  Academic and Business Research Institute, Honolulu, HI.

Zane, L & Masterfano, M.K. (2012).  Effects of participation in paid membership organizations on entrepreneurs’ core network size and heterogeneity.  United States Association for Small Business and Entrepreneurship, New Orleans, LA.

Anandarajan, M., Masterfano, M.K., & Stoyneva, I.  (2012). Are they still talking at each other? A qualitative study of the IT – business disconnect.  Eastern Academy of Management, Philadelphia, PA.

Books and Supplements

Effective Business Planning:  A Structured Approach, 2^nd edition, Kendall-Hunt, 2013.

Instructor’s Resource Manual, to accompany marketing textbook, Principles of Marketing, Kotler and Armstrong, Prentice Hall, 2005.

Instructor’s Resource Manual, to accompany marketing textbook, Marketing: An Introduction, Armstrong and Kotler, Prentice Hall, 2004.