Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, price, distribution, and promotion.  Marketing offers courses in marketing research, sustainable marketing, consumer behavior, professional sales management, digital marketing, entrepreneurial marketing, customer relationship management/marketing analytics, and international marketing.  After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers.  These careers include new product development manager, marketing communications manager, brand manager, sales manager, marketing researcher, sustainable marketing manager, and digital analytics manager.