• Consumer Psychology
• Sustainable Marketing
• Health Care Service Delivery
• Marketing and Public Policy
• Cross-Cultural Consumer Behavior

“Improving Health Service Design and Delivery for Men: Does Gender Targeting Matter?” Journal of Services Marketing, Vol. 38, No. 6 (June 2024): pp. 761-775 (with Dana Alden).

“Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Health Care Providers in the United States and Japan,” Medical Decision Making, Vol. 41, No. 1 (January 2021): pp. 60-73 (with Dana Alden).

“Culture, Self, and Medical Decision Making in Australia and China: A Structural Model Analysis,” MDM Policy & Practice, Vol 4, No. 2 (July-December 2019): pp. 1-14 (with Hankiz Dolan, Dana Alden, Ping Yein Lee, Yew Kong Lee, Chirk Jenn Ng, Khatijah Lim Abdullah, and Lyndal Trevena).

“Are Culturally Targeted Patient Decision Aids More Effective? Results from Four Randomized Experiments,” Social Science & Medicine, Vol. 212 (September 2018): pp. 17-25 (with Dana Alden, Liana Fraenkel, and Maria Jibaja-Weiss).

“Who Decides – Me or We? Family Involvement in Medical Decision Making in Eastern and Western Countries,” Medical Decision Making, Vol. 38, No. 1 (January 2018): pp. 14-25 (with Dana Alden, Ping Yein Lee, Yew Kong Lee, Lyndal Trevena, Chirk Jenn Ng, Sorapop Kiatpongsan, Khatijah Lim Abdullah, Miho Tanaka, and Supanida Limpongsanurak).

“Culture and Medical Decision Making: Healthcare Consumer Perspectives in Japan and the U.S.,” Health Psychology, Vol. 34, No. 12 (December 2015): pp 1133-1144 (with Dana Alden, Marieke de Vries, Angela Lee, Ryosuke Osawa, and Qimei Chen).

“Cultural Targeting and Tailoring of Shared Decision Making Technology: A Theoretical Framework for Improving the Effectiveness of Patient Decision Aids in Culturally Diverse Groups,” Social Science & Medicine, Vol. 105 (March 2014): pp. 1-8 (with Dana Alden, Marilyn Schapira, and Anne Stiggelbout).

“Shared Decision Making and Patient Decision Aids: Knowledge, Attitudes and Practices Among Hawai'i Physicians,” Hawai'i Journal of Medicine & Public Health, Vol. 72, No.11 (November 2013): pp. 396-400 (with Dana Alden and Maria Chun).

AMA-Sheth Foundation Doctoral Consortium Fellow, Fisher College of Business, The Ohio State University, Summer 2025.