Department of Marketing News

Two New Faculty Members Joining Shidler Department of Marketing in the Fall, 2020! 

Christopher Cannon

Christopher Cannon is a Ph.D. Candidate in Marketing at the Kellogg School of Management, Northwestern University. Prior to Kellogg, he received his B.S. and M.S. in Psychology from the University of Michigan. Christopher’s research examines consumer behavior from a motivational perspective. In particular, he looks at three related areas: (1) how consumers are motivated to fulfill their own needs, (2) how consumers are motivated to fulfill the needs of others, and (3) how people perceive other consumers’ behavior. In providing answers to these questions, he contributes to numerous consumer-relevant domains, such as resource scarcity, luxury consumption, social hierarchy, and gift giving. His publications have appeared in leading academic journals, such as the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Journal of the Association for Consumer Research.

Sungin Kim 

Sungjin Kim is a Ph.D. Candidate in Marketing at the Johnson Graduate School of Management, Cornell University. His research focuses on quantitative marketing, quasi-experimental methods, Bayesian analysis, and non-profit marketing. His teaching interests include marketing management, marketing analytics, pricing, and marketing research. Prior to joining the PhD Program at Cornell, Sungjin worked as a marketing manager in the steel industry for 4 years. Sungjin Kim earned a BA in economics at Yonsei University and an MS in statistics at the University of Minnesota.

(There are no stories to display at this time.)