- Professor of Marketing
Room
Phone
Academic Background
- DBA (PhD), Kent State University (Major Field: International Business, Minor Field: International Economics), 1985
- MBA, University of Hawaii at Manoa, 1976
- BS, Engineering (Mechanical), University of Bangalore, 1966
Courses Taught
Research Interests
- Trigger Price Mechanism (1984-1989)
- Countertrade in the Asia-Pacific region (1987-1998)
- Marketing Decision Support Systems (1987-2024)
- strategic market planning
- marketing management
- market segmentation and positioning
- target profit pricing
- sales forecasting
- budgeting
- Academic Engagement and Learning (2019-2024)
Selected Publications
Palia, Aspy P. "Countertrade." in: Sheth, Jagdish N. and Naresh K. Malhotra, eds. Wiley International Encyclopedia of Marketing. New York, NY: Wiley 2011. Bello, Daniel C. and David M. Griffith, eds., International Marketing, Vol. 6, 16-18.
Palia, Aspy P. (2024) "Decision Support-induced Engagement and Learning Trends by Simulation Phase," Developments in Business Simulation and Experiential Learning, Vol. 51, 91-114. [Best Paper Award]
Palia, Aspy P. (2023) "Accelerating Engagement and Learning via Early Decision Support Mediation," Developments in Business Simulation and Experiential Learning, Vol. 50, 301-321. [Best Paper Nominee]
Palia, Aspy P. (2022) "Augmenting Engagement And Learning via Decision Support," Developments in Business Simulation and Experiential Learning, Vol. 49, 175-205. [Best Paper Award]
Palia, Aspy P. (2021) "Sustaining Engagement And Learning In A Pandemic," Developments in Business Simulation and Experiential Learning, Vol. 48, 12-34. [Best Paper Award]
Palia, Aspy P. (2020) "Enhancing Experiential Learning via Sustained Student Engagement." Developments in Business Simulation and Experiential Learning, Vol. 47, 42-70. [Best Paper Award]
Palia, Aspy P. (2019). "Enhancing Experiential Learning Via Phased Simulation Debriefing," Developments in Business Simulation and Experiential Learning, Vol. 46, 222-257.
Palia, Aspy P. (2018). "The Quest for Marketing Effectiveness & ROI With the Efficiency Analysis Package," Developments in Business Simulation and Experiential Learning, Vol 45, 105-127.
Palia, Aspy P. (2017). "Developing A Strategic Target SBU Portfolio With the Target Portfolio Package," Developments in Business Simulation and Experiential Learning, Vol. 44, 167-182. [Best Paper Nominee]
Palia, Aspy P. (2016). "Improving Profitability Via Cos Control With the Cost of Production Performance Package," Developments in Business Simulation and Experiential Learning, Vol. 43, 166-184. [Best Paper Nominee]
Palia, Aspy P. (2015). "Assessing Competitor Strategic Business Units With the Competitor Analysis Package," Developments in Business Simulation and Experiential Learning, Vol. 42, 52-68.
Palia, Aspy P. (2014). "Implementing Marketing Control With the Web-based Profitability Analysis Package," Developments in Business Simulation and Experiential Learning, Vol. 41, 64-84. [Best Paper Nominee]
Liesch, Peter W. and Aspy P. Palia (1999), "Australian Perceptions and Experiences of International Countertrade With Some International Comparisons," European Journal of Marketing, Vol. 33, No. 5/6, 488-511.
Yoon, Heon Deok and Aspy P. Palia, "Countertrade as an Alternative for Export Strategy and Its Practices in Korea," Journal of Korea Trade, Vol. 1, No. 1, December 1997, 77-92.
Palia, Aspy P. and Peter W. Liesch, "Survey of Countertrade Practices in Australia," Industrial Marketing Management, Vol. 26, No. 3, July 1997, 301-313.
Palia, Aspy P. and Heon Deok Yoon, "Countertrade Practices in Korea," Industrial Marketing Management, Vol. 23, No. 3, July 1994, 205-213.
Palia, Aspy P., "Countertrade Practices in Japan," Industrial Marketing Management, Vol. 22, No. 2, May 1993, 125-132.
Palia, Aspy P., "Countertrade Practices in Indonesia," Industrial Marketing Management, Vol. 21, No. 3, August 1992, 273-279.
Yoon, Heon Deok and Aspy P. Palia, "Recent Trends in Korean Countertrade: A Content Analysis," International Business Journal, Vol. 2, May 1991, 71-91.
Awards & Honors
- 2023- Faculty Advisor (since 1990), Beta Gamma Sigma International Honor Society Recognizing Business Excellence, University of Hawaii Chapter
- 2017 - Albert Nelson Marquis Lifetime Achievement Award, Marquis Who's Who Board of Publications
- 2011 - Fellow, Association for Business Simulations and Experiential Learning
- 2003 - Board of Regents' Excellence in Teaching Award Nominee
- 1998 - Dean's Commendation for Teaching Excellence, Faculty of Business Administration, National University of Singapore
- 1995 - Mortar Board Senior Honor Society Mentor Honor/Award - President's Reception
- 1995 - College of Business Administration Teaching Excellence Award
- 1993 - Mortar Board Senior Honor Society Outstanding Educator Honor/Award - President's Reception
- 1989 - Presidential Citation for Meritorious Teaching
- 1989 - College of Business Administration Excellence in Teaching Award
Teaching
- 2005 - Visiting Professor, Chulalongkorn University
- 2004 - Visiting Professor, Singapore Management University
- 2003 - Visiting Professor, Singapore Management University
- 2002 - Visiting Professor, Vietnam National University, Hanoi School of Business, Vietnam Executive MBA Program
- 2002 - Visiting Senior Fellow, Graduate School of Business Administration , National University of Singapore
- 2001 - Visiting Senior Fellow, Graduate School of Business Administration , National University of Singapore
- 2000 - Visiting Senior Fellow, Graduate School of Business Administration, The National University of Singapore
- 2000 - Visiting Professor, Kathmandu College of Management
- 2000 - Visiting Professor, Indian Institute of Management, Ahmedabad
- 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration National University of Singapore
- 1998-1999 - Senior Fellow, Department of Marketing, Faculty of Business Administration, The National University of Singapore
- 1997 - Visiting Professor, Marketing Institute of Singapore
- 1997 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
- 1997 - Visiting Professor, Mount Carmel Institute of Management, Bangalore, India
- 1996-present - Professor, Shidler College of Business, University of Hawaii at Manoa
- 1996 - Visiting Professor, Hong Kong Institute of Marketing
- 1995 - Visiting Professor, Marketing Institute of Singapore
- 1995 - Visiting Professor, University of Otago, New Zealand
- 1994 - Visiting Professor, Marketing Institute of Singapore
- 1993 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
- 1992 - Visiting Professor, Administrative Staff College of India, Hyderabad, India
- 1992 - Visiting Professor, Chulalongkorn University, Bangkok, Thailand
- 1992 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
- 1992 - Visiting Professor, College of Management, National Sun Yat-sen University, Kaohsiung, Taiwan
- 1991 - Visiting Professor, Marketing Institute of Singapore
- 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
- 1991 - Visiting Professor, Universiti Kebangsaan Malaysia, Bangi-Selangor, Kuala Lumpur, Malaysia
- 1991 - Visiting Professor, University of International Business and Economics, Beijing, P.R.C.
- 1991 - Visiting Professor, Graduate School of International Management, International University of Japan, Uhrasa, Yamato-machi, Japan
- 1991 - Visiting Scholar, Faculty of Business Administration, National University of Singapore
- 1990-1995 - Associate Professor, College of Business Administration, University of Hawaii at Manoa
- 1989-present: Affiliate Faculty, Japan America Institute of Management Science, Honolulu, Hawaii
- 1984-1989 - Assistant Professor, College of Business Administration, University of Hawaii at Manoa
- 1982-1984 - Instructor, College of Business Administration, Kent State University
- 1977-1980 - Teaching Fellow, College of Business Administration, Kent State University