• Health Care Consumer Decision Making
• Brand Management 
• Cross-cultural Consumer Behavior
• Sustainable Marketing 

Hu, Miao, Chen, J., Alden, D.L., Chen, Q., "The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement through Perceived Brand Globalness" (forthcoming), Journal of International Marketing.

Scheer, S., Reifegerste, D., Arendt, F., van Weert, J.C.M, Alden, D..L. (2022), “Family Involvement in Medical Decision Making in Europe and the United States: A Replication and Extension in Five Countries,” Social Science & Medicine, 301: 1-7. (Note: in healthcare research, last author is akin to second, senior author in other social science research fields).

Friend, J. and Alden, D.L. (2021), “Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Healthcare Providers in the United States and Japan," Medical Decision Making, 41(1), 60-73.

Li, KS., Saigal, C.S., Tendel, M.D., Kwan, L., Inkeles, M., Alden, D.L., Frencher, S.K., Gollapudi, K., Blumberg, J., Nabhani, J., Bergman, J. (2021), “Differences in implementation Outcomes of a Shared Decision-Making Program for Men with Prostate Cancer between an Academic Medical Center and Country Health Care System,” Medical Decision Making, 41(2):120-132

Alden, D. L., Friend J., Frankel L, Jibaja-Weiss, M (2018), “The Effects of Culturally Targeted Patient Decision Aids on Medical Consultation Preparation for Hispanic Women in the U.S.: Results from Four Randomized Experiments,” Social Science & Medicine, 212 (September), 17-25.

Alden, D.L., Friend J., Yein Lee P.Y., Lee Y.K., Trevena L., Ng C.J., Kiatpongson S., Abdullah K.L., Tanaka M., Limpongsanurak S. (2018), “ Who Decides – Me or We? Family Involvement in Medical Decision Making in  Eastern and Western Countries,” Medical Decision Making, 38(1), 14-25. 

Alden D.L., Kelley J.B., Chen Q., Youn J. B. (2016). “Understanding Consumer Motivations to Interact on Brand Websites in the International Marketplace: Evidence from the U.S.,China, and South Korea,” Journal of Business Research, 69(12), 5909–5916.

He Y.,  Chen Q., Alden D.L.(2016). “Time Will Tell: Managing Post-Purchase Changes in Brand Attitude,” Journal of the Academy of Marketing Science, 44(6), 791-805.

Alden D.L., Friend J., Lee A., De Vries M., Osawa R., Chen Q. (2015) “Culture and Medical Decision Making: Health Care Consumer Perspectives in Japan and the U.S.,” Health Psychology, 34(12), 1133-1144. 

Alden D.L. (2014), “Decision Aid Influences on Factors Associated with Patient Empowerment Prior to a Cancer Treatment Decision Making,” Medical Decision Making, 34 (7), 884-898.

Alden D.L., Friend J., Schapira M., Stigglebout A. (2014), “Cultural Targeting and Tailoring of Shared Decision Making Technology: A Theoretical Framework for Improving the Effectiveness of Patient Decision Aids in Culturally Diverse Groups,” Social Science & Medicine (105 March), 1-8.

Alden D.L., Kelley J.B., Riefler P., Lee J.A., Soutar G.N. (2013), “The Effect of Global Company Animosity on Global Brand Attitud.es in Emerging and Developed Markets: Does Perceived Value Matter?”, Journal of International Marketing, 21(2),17-38. 

Alden D.L., Steenkamp J.B., Batra  R. (2006), “Consumer Attitudes toward Marketing Globalization: Antecedent, Consequent and Structural Factors,” International Journal of Research in Marketing, 23, 227-239.      

Steenkamp J.B.,Batra R., Alden D.L. (2003), “How Perceived Brand Globalness Creates Brand Value,” Journal of International Business Studies, 34(1), 53-65.  

Alden, D.L., Steenkamp J.B.,Batra, R.  (1999), "Brand Positioning Through Advertising in Asia, North America and Europe: The Role of Global Consumer Culture," Journal of Marketing, 63 (January), 75-83.  

Dennis Ching Teaching Award 2018 - Shidler College of Business

Professor of the Semester Award 2017 - BBA Major/Elective Course 

Best Professor of the Semester - Undergraduate Core Course, Spring 2015

Kaizen Service Award - Shider College of Business, 2015

Award for Outstanding Short Course in SEM - Society for Medical Decision Making, 2014

Shirley M. Lee Research Award - Shidler College of Business, 2013