• Sustainable Marketing 
• Health Care Consumer Decision Making
• Brand Management 
• Cross-cultural Consumer Behavior

Nariswari A., Chen Q., Alden D.L. (2024), "Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns,” Journal of Advertising, 53(3), 357-376.

Friend J. M. and Alden D.L. (2024), “Improving Health Service Design and Delivery for Men: Does Gender Targeting Matter?”, Journal of Services Marketing, 36(6), 761-775.

Kim, J., Kituakul S., Alden D.L. (2024), “The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea,” Journal of International Consumer Marketing (online March 2024).

Hu, M., Chen J., Alden, D.L., Chen Q. (2023), "The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement through Perceived Brand Globalness," Journal of International Marketing, 31(1 March), 49-68.

Friend J.M. and Alden D.L. (2021), “Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Healthcare Providers in the United States and Japan," Medical Decision Making, 41(1), 60-73.

Alden, D. L., Friend J.M., Frankel L, Jibaja-Weiss, M (2018), “The Effects of Culturally Targeted Patient Decision Aids on Medical Consultation Preparation for Hispanic Women in the U.S.: Results from Four Randomized Experiments,” Social Science & Medicine, 212 (September), 17-25.

Alden, D.L., Friend J.M., Yein Lee P.Y., Lee Y.K., Trevena L., Ng C.J., Kiatpongson S., Abdullah K.L., Tanaka M., Limpongsanurak S. (2018), “Who Decides – Me or We? Family Involvement in Medical Decision Making in Eastern and Western Countries,” Medical Decision Making, 38(1), 14-25. 

Alden D.L., Kelley J.B., Chen Q., Youn J. B. (2016). “Understanding Consumer Motivations to Interact on Brand Websites in the International Marketplace: Evidence from the U.S.,China, and South Korea,” Journal of Business Research, 69(12), 5909–5916.

He Y., Chen Q., Alden D.L. (2016). “Time Will Tell: Managing Post-Purchase Changes in Brand Attitude,” Journal of the Academy of Marketing Science, 44(6), 791-805.

Alden D.L., Kelley J.B., Riefler P., Lee J.A., Soutar G.N. (2013), “The Effect of Global Company Animosity on Global Brand Attitud.es in Emerging and Developed Markets: Does Perceived Value Matter?”, Journal of International Marketing, 21(2),17-38. 

Alden D.L., Steenkamp J.B., Batra R. (2006), “Consumer Attitudes toward Marketing Globalization: Antecedent, Consequent and Structural Factors,” International Journal of Research in Marketing, 23, 227-239.

Steenkamp J.B.,Batra R., Alden D.L. (2003), “How Perceived Brand Globalness Creates Brand Value,” Journal of International Business Studies, 34(1), 53-65.  

Alden, D.L., Steenkamp J.B.,Batra, R.  (1999), "Brand Positioning Through Advertising in Asia, North America and Europe: The Role of Global Consumer Culture," Journal of Marketing, 63 (January), 75-83. 
 

Dennis Ching Teaching Award 2018 - Shidler College of Business

Professor of the Semester Award 2017 - BBA Major/Elective Course 

Best Professor of the Semester - Undergraduate Core Course, Spring 2015

Kaizen Service Award - Shider College of Business, 2015

Award for Outstanding Short Course in SEM - Society for Medical Decision Making, 2014

Shirley M. Lee Research Award - Shidler College of Business, 2013