Blake Nichols, a Marketing PhD candidate at the University of Hawaiʻi at Mānoa, draws on 20 years of global teaching and consulting experience. 

His research spans trust, social entrepreneurship, sustainability, and innovation, with a focus on how resource recombination and belief systems influence consumer and entrepreneurial behavior. By linking macromarketing forces to prosocial outcomes, Blake highlights the role of marketing as a driver of social transformation. 

In the classroom, Blake engages students through applied projects that translate theory into practice.