Levin Zhu

Levin Zhu
  • Assistant Professor of Marketing

Room

BusAd C-501j

Academic Background

  • Ph.D., Marketing, Duke University, Fuqua School of Business
  • B.A., Mathematical Methods in the Social Sciences (MMSS) and Economics, Northwestern University

Research Interests

Sustainability marketing, consumer loyalty, consumer learning, pricing, retailing, online platforms, applied IO, behavioral economics, analytical modeling.