The Shidler College of Business

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Marketing

Levin Zhu

Levin Zhu
  • Assistant Professor of Marketing

Room

BusAd C-501j

Website(s)

https://levinzhu.com
cv.pdf

Academic Background

  • Ph.D., Marketing, Duke University, Fuqua School of Business
  • B.A., Economics Mathematical Methods in the Social Sciences (MMSS), Northwestern University

Courses Taught

Research Interests

Sustainability marketing, consumer loyalty, consumer learning, pricing, retailing, online platforms, applied IO, behavioral economics, analytical modeling.

Selected Publications

Bollinger, Bryan, Randi Kronthal-Sacco, and Levin Zhu (2025). “Sustainable Product Profit Potential and Availability.” Journal of Marketing (accepted).