• Marketing Research
• Consumer Behavior
• International Public Opinion Surveys


Tsuchiya, T., & Synodinos, N. E. (2015).  Searching for alternatives: Comparisons between two sample selection methods in Japan.  International Journal of Public Opinion Research, 27(3), 383–405.

Synodinos, N. E., & Yamada, S. (2013).  Japanese public opinion surveys: 20-year trends.  Behaviormetrika, 40(2), 101–127.

Synodinos, N. E., & Kobayashi, K. (2008).  Marketing research in Japan: From its emergence to the present.  International Journal of Market Research, 50(1), 121–152.

Synodinos, N. E. (2003).  The “art” of questionnaire construction: Some important considerations for manufacturing studies.  Integrated Manufacturing Systems, 14(3), 221–237.

Synodinos, N. E. (2001).  Understanding Japanese consumers: Some important underlying factors.  Japanese Psychological Research, 43(4), 235–248. (Invited Paper)

Synodinos, N. E. & Yamada S. (2000), “Response rate trends in Japanese surveys,” International Journal of Public Opinion Research, 12(1), 48-72.

Synodinos, N. E., Papacostas, C. S., & Okimoto, G. M. (1994), “Computer-administered versus paper-and-pencil surveys and the effect of sample selection,” Behavior Research Methods, Instruments, & Computers, 26(4), 395-401.


Yamada, S., & Synodinos, N. E. (1994), “Public opinion surveys in Japan,” International Journal of Public Opinion Research, 6(2), 118-138.


Synodinos, N. E. (1990), “Environmental attitudes and knowledge: A comparison of marketing and business students with other groups,” Journal of Business Research, 20(2), 161-170.

Synodinos, N. E., Keown, C. F., & Jacobs, L. W. (1989), “Transnational advertising practices: A survey of leading brand advertisers in fifteen countries,” Journal of Advertising Research, 29(2), 43-50.

Synodinos, N. E. (1988), “Review and appraisal of subliminal perception within the context of Signal Detection Theory,” Psychology & Marketing, 5(4), 317-336.

Synodinos, N. E., & Brennan, J. M. (1988), “Computer interactive interviewing in survey research,” Psychology & Marketing, 5(2), 117-137.

Synodinos, N. E. (1986), “Hindsight distortion: "I knew-it-all along and I was sure about it," Journal of Applied Social Psychology, 16(2), 107-117.

Synodinos, N. E., & Papacostas, C. S. (1985), “Driving habits and behaviour patterns of University students,” International Review of Applied Psychology, 34(2), 241-258.

Synodinos, N. E. (1976), “Selective impairment by nitrogen narcosis of performance on a digit-copying and a mental task,” Ergonomics, 19(1), 69-80.