- Full Time Instructor
Room
Phone
Academic Background
- PhD, Communication Information Sciences, University of Hawaii at Manoa, 2020
- MBA, University of St. Francis, Joliet, IL, 2012
- MHA, University of St. Francis, Joliet, IL 2008
- BA, Professional Strategic Communication, University of Minnesota, Minneapolis, MN 2005
Courses Taught
- BUS 312 Principles of Marketing (3)
- MKT 321 Marketing Research (3)
- MKT 362 Internet Marketing (3)
- MKT 363 Customer Relationship Management (3)
- MKT 372 Marketing for New Ventures (3)
- MKT 654 - Strategic Brand Management and Marketing Communications (3)
- MKT 654 - Strategic Brand Management and Marketing Communications (3)
- MKT 658 - Marketing in the Information Age (3)
- BUS 310 Statistical Analysis for Business Decisions (3)
- BUS 619 Data Analytics and Statistics for Business (3)
- BUS 623 Marketing Management (3)
Professional Background
- HiViz Marketing, Honolulu, HI - 2016 - Present
- Marketing and Research Consultant
- Omnitrak Group, Honolulu, HI - 2018-2022
- Research Consultant (2019- 2022)
- Director of Market Research (2018-2019)
- Hawaii Pacific Health, Honolulu, HI - 2011-2016
- Marketing Director
- Fairview Health Services, Minneapolis, MN - 2005-2011
- Marketing and Public Relations Consultant (2007-2011)
- Marketing and Enrollment Specialist (2005-2007)
- Communications Intern (2005)
Research Interests
Research Interests: communications, communications policy, marketing engagement, brand management, brand strategy, cultural factors in marketing, and social engagement.
Selected Publications
Holden, K. C. (2021). Whose Health Is It Anyway? The Impact of Employee Wellness Programs on Health Engagement (Doctoral dissertation, University of Hawai'i at Manoa).
Holden, Kelly and Elizabeth Davidson. Sorting out EHR adoption and assimilation in the Meaningful Use incentive program in Hawaii. Hawai'i International Conference in System Sciences. IEEE publication of proceedings. 2017.
Silva, Paula Alexandra; Kelly Holden and Philipp Jordan. Towards a List of Heuristics to Evaluate Smartphone Apps Targeted at Older Adults: A Study with Apps that Aim at Promoting Health and Well-being. Hawai'i International Conference in System Sciences. IEEE publication of proceedings. 2015.
Silva, Paula Alexandra; Philipp Jordan and Kelly Holden. Something Old, Something New, Something Borrowed: gathering feedback of experts while performing heuristic evaluation with heuristics targeted at older adults. Advances in Computer Entertainment Technology Conference Proceedings. 2014.
Silva, Paula Alexandra; Kelly Holden and Aska Nii. Smartphones, Smart Seniors, But Not-So-Smart Apps: A Heuristic Evaluation of Fitness Apps. Foundations of Augmented Cognition. Advancing Human Performance and Decision-Making through Adaptive Systems. Lecture Notes in Computer Science Volume 8534, 2014, pp 347-358.
Awards & Honors
2021-2022 Recipient of the Dennis Ching Junior Teaching Award
Professor of the Semester Awards:
Fall 2023 - MS in Marketing Management and Global MBA.
Spring 2023 - BBA for a Major Core Course, BBA for an Elective Course, and MS in Marketing Management.
Fall 2023 - BBA for an Elective Course and MS in Marketing Management.
Spring 2022 - BBA for an Elective Course and MS in Marketing Management.
Fall 2021- BBA for an Elective Course and MS in Marketing Management.
Spring 2021- BBA for an Elective Course and MS in Marketing Management.
Fall 2020 - BBA Major Core Course.
Spring 2020 - BBA for an Elective Course.