BBA in Entrepreneurship

The Bachelor of Business Administration (BBA) in Entrepreneurship program is designed to prepare future entrepreneurs with the skills and knowledge to start their own businesses. The program will focus on identifying, analyzing and evaluating global and local business opportunities; creating new independent business ventures or new ventures within existing firms; developing creativity and understanding innovation; ethical and social responsibilities for entrepreneurs; environment assessment for new ventures; marketing research; financial planning; developing effective business plans to obtain financing; sources of capital; legal issues related to starting and operating a business; valuation; family owned businesses; succession; and opportunities for women and minority entrepreneurs.

Program Objectives and Assessment Measures

Students who graduate with a major in entrepreneurship will be able to:

  • Be critical thinkers who are capable of identifying business opportunities by using cutting-edge analytical tools and problem-solving skills to start new businesses and implement processes to successfully operate these businesses.
  • Communicate clearly and effectively using both written and oral forms of communication, to develop and evaluate business plans and funding proposals.
  • Use information technology to manage venture projects and schedules, build financial statements, risk evaluation, and forecasting.
  • Apply relevant financial principals to assess start up capital needs, cash flow needed for growth, break-even analysis and pre-and post-funding valuation.
  • Effectively understand and implement a marketing plan for a new venture.
  • Understand ethical issues related to owning a business, and the responsibility to both investors and employees.
  • Apply interpersonal skills to effectively market a product or service, and develop skills needed to effectively lead an organization.
  • Start a successful business.

Major Requirements

Entrepreneurship Course Requirements (15 credit hours, all with “C-” or better)

Required courses (9 credit hours):

  • MGT 320 (IB) Fundamentals of Entrepreneurship
  • FIN 341 Financial Aspects of New Ventures
  • MKT 372 Marketing for New Ventures

Two of the following electives (6 credit hours):

  • BUS 475/476* Asia Pacific Business/Field Trip
  • BUS 477** Dynamics of Asian Finance
  • FIN 307 Corporate Financial Management
  • HRM 351 Human Resource Management
  • ITM 321 (effective Spring 2014)
  • ITM 385 E-Business
  • MGT 341 Behavior in Organizations
  • MGT 344 Seminar in Management
  • MGT 345 Entrepreneurial Ventures
  • MGT 450 Family Business
  • MGT 461 Corporate Entrepreneurship
  • MKT 341 Retailing Management
  • MKT 351 Professional Selling
  • MKT 352 Sales Management
  • MKT 362 Internet Marketing
  • MKT 363 Customer Relationship Marketing

*BUS 475/476 must be taken as 3 credits to fulfill the Entrepreneurship elective

**BUS 477: Three credits may be used to satisfy an Entrepreneurship elective, & 3 credits may satisfy a upper division elective

If you have further questions or would like more information, please contact the Shidler College of Business Undergraduate Office of Student Academic Services by e-mail at, or by phone at (808) 956-8215.

Department of Management and Industrial Relations Website

For more information on a Bachelor Degree Program Sheet, go to